FASHION designer Stella McCartney has been slammed for appearing to try to capitalise on Meghan Markle wearing one of her coats on Remembrance Sunday.
The Instagram account of Sir Paul McCartney's daughter's high-end clothing label plugged that the Duchess of Sussex had worn its £1,545 black belted wool number to watch the annual memorial at the Cenotaph in London.
Yesterday, Meghan, 38, was seen watching the sombre proceedings – during which the Queen shed a tear – from a balcony in the pricey new-season coat, as well as a wide-brimmed black hat and with a red poppy brooch attached to her collar.
Shortly afterwards, the brand posted online a picture of the Duchess at the event, and the caption appeared to have been written by Stella, 48, herself.
It read: "So honoured to have HRH Duchess of Sussex in our Autumn '19 coat at Remembrance Day service. x Stella #RemembranceDay."
While the post has received more than 44,000 'likes' with several people complimenting the garment, many left comments suggesting it was "inappropriate" for the brand to be trying to gain commercially from the event.
Remembrance marks the 1918 Armistice signalling the end of the First World War, and is primarily used to remember British service members who have died in military conflicts.
One person wrote: "Remembrance day is to honour those who fought for us not to use for advertising purposes. Pretty shocked."
Another commented: "Today is about those who gave their lives for our freedom. Who gives a f**k what she's wearing."
A third shared: "Totally inappropriate."
One added: "Slightly inappropriate to advertise your clothes worn at the memorial service."