MRS Hinch is mostly loved for her cleaning tips and tricks, and has built up an army of fans over the past few years.
And just recently, Sophie Hinchcliffe, 30, released a tell-all memoir in a bid to let her fans know a little more about the face behind the Instagram icon.
The book titled This Is Me has become a bestseller since it launched on October 1st, with many of her 3.8 million Instagram followers snapping up a copy.
While many tune in daily for a glimpse inside her immaculate world and home life with her husband Jamie and son Ronnie, the book reveals details about her life that have, until now, remained unknown for the most part.
Speaking candidly about topics including her family life and childhood, here are a few things you may or may not know about Mrs Hinch.
1. She was bullied as a teen
Born in Basildon, Essex the mum-of-one grew up in a friendly neighbourhood that felt like “a very safe place to be” and describes herself as a“messy, scatty, clumsy and impulsive" child.
Sophie explained: “We weren’t ‘rich’ by any means while we were growing up, but mum and dad made sure we wanted for nothing and there was always a massive amount of love in our home.”
But, just like Sophie is targeted by trolls today, the cleaning star had some difficulties at school as a teen.
In the book she explains that her friends “started to exclude (her) in a pretty harsh way”.
She said: “Every morning I’d go into school on tenterhooks, feeling sick not knowing if I was going to be included that day or not… a lot of the time I got the silent treatment."
But she later found another group of friends who she's still close with today.
2. Her husband Jamie made the first move
She's previously mentioned her and Jaimie, 41, met while working together at a sales company, but her book details exactly how their friendship blossomed into the relationship it is today.
Jamie was in charge of training Sophie and after months of flirting they decided to act, with Jamie asking her out over email.
Sophie recalled: “About nine months after we first met, it was Jamie who made the first move when he sent me an email asking if I fancied getting something to eat after work.
“Obviously I was screaming on the inside but tried to play it cool.”
Before long, they moved in together in 2016 and married a year later at Gosfield Hall in an extravagant ceremony.
Sophie added: “Being married hasn’t changed us as a couple although we definitely feel like more of a team.
“I love referring to ‘my husband’. It still gives me a little tingle. I have a husband!”
3. Her mum knew she was pregnant before she did
Sophie and Jamie had been trying for a baby for a few months, but just as she gave up hope, her mum suggested she get a test based on a feeling she had.
Mrs Hinch wrote: “One evening in October, I went round to my mum’s house for a cup of tea an she seemed oddly concerned about how I was behaving.
“I said I felt a bit tired and was planning on going home and curling up on the sofa for the evening.
“She looked at me straight in the eye and said: ‘Do a pregnancy test, Soph’.”
The Instagram star had her doubts but did a test anyway and that's when she found out she was pregnant with Ronnie.
“I couldn’t believe my mum new before I did!" she wrote.
4. She has struggled as a mum
Parenting is challenging at the best of times, and just like many others, Mrs Hinch and Jaimie admit they've struggled along the way.
“(There’s) the enormous guilt you feel and can’t shake, however hard you try. I’m constantly battling that," Sophie writes.
“I couldn’t love him any more but I question myself all the time.
Adding: "Should I be doing this? Should I know the answer to that? Have I done something wrong? Should we have done something differently there? Is this what’s best for him?
“And worry as well. Worry upon worry!”
5. Her and Jamie still want to 'rip each other's clothes off'
As with many new mums, Sophie was worried her sex life with Jamie would become dull.
She wrote: “I had the same worries I’m sure a lot of partners have after they’ve given birth. I was concerned about us losing our spark and Jamie not seeing me in the same way as he did before."
Mrs Hinch continued: “Let’s just say he spent a lot of my labour down ‘that’ end watching Ronnie being born and I wondered if he was ever going to be able to find me as attractive again after that.
Admitting her marriage is stronger than ever, she said:“If I’m randomly sitting there looking at him he’ll say: ‘Are you flirting with me?’ and one thing leads to another and it all starts from there.”
And how she knows her marriage is still strong? Well, “as long as you want to rip each other’s clothes off more than you want to rip each other’s heads off then you’ll be alright,” she said.
6. Trolls have 'destroyed' her
The Essex-based mum regularly opens up about how trolls make her feel, but in the book Sophie details just how she's suffered as a result.
She said: “The truth is, away from my life you see on Instagram, these people have almost destroyed me, and the fact that I am on medication for depression and anxiety for the first time in my life is largely down to what they have put me through…
“I know I’m being watched by lots of people who love me (and who I love right back!) and that 98% of those who follow me I am blessed to have in my life.
“But there are people in my life who make fun of me, pick apart everything I do, analyse every move I make and pull me apart for the things I say, for my appearance and for the way I speak.”
And added: “I might feel like the trolls have broken me in the past, but I promise you, I’m piecing myself back together.
“I’m stronger now than I’ve ever been and I will fight this. I won’t be silenced and they won’t win.”
Meanwhile, Mrs Hinch previously shared a behind the scene peek at glam makeover for her book cover.
And she recently lashed out at trolls who accuse her of piling on weight and claim ‘fat Soph is back’.
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