Microsoft has clearly been spurred on by the news that its recently revamped browser Microsoft Edge is now the second most-used worldwide. It has started to roll out adverts for the browser to Windows 10 users who do not have Microsoft Edge currently set as their default browser in settings, enabling the Redmond-based firm to target those running Chrome, some 67 percent of all desktop users worldwide, or Mozilla Firefox.
Microsoft is boasting in the newly-launched advertisement that “the new Microsoft Edge was built to bring you the best of the web” when visiting Windows Search. And now, Microsoft has started to feature a very prominent note across the top of its Outlook.com website.
Provided you’re one of the two billion users using Google Chrome worldwide and visit Outlook.com, you’ll now see a note stating something like: “Microsoft Edge + Outlook = Better together,” suggesting that those using Chrome, Firefox, Opera, or other browsers are getting a sub-par experience. WindowsLatest has collated a truckload of different examples of these advertisements, including messages like: “The new browser recommended by Microsoft”.
Clicking on the text sends you to a Microsoft Edge download webpage to install the web browser on your Windows, macOS, Android or iOS. Unfortunately, Microsoft does not indicate how it believes its own in-house web browser will enable a better experience for Outlook users.
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These advertisements have sprung up across the web, Microsoft-owned web applications, and even in the Start Menu in Windows 10 in a bid to push the browser onto new users.
Earlier this year, Microsoft launched a new version of its Edge browser. Although the original Edge launched alongside Windows 10 as a next-generation alternative to Internet Explorer – the previous default browser in Microsoft operating systems, the all-new variant of the browser is built on the same codebase as Google Chrome. That means any website or web app designed to work with Chrome will work seamlessly with Edge.
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Not only that, but browser extensions designed for Chrome will also work with Microsoft Edge.
That new version of Edge is available for download now, with Microsoft planning to roll it out to all Windows 10 users through Windows Update sometime later this spring. Of course, this isn’t just Google Chrome with a facelift – Microsoft has also included a number of its own original features, including tracking prevention, redesigned tab management, to name a few features.
For our money, Edge seems to be much less aggressive on our MacBook battery than Google Chrome. However, we’d rather Edge was promoted by good word of mouth, rather than aggressive advertising in every corner of Windows 10.
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