Kim, Kourtney and Khloe Kardashian join forces with sister Kylie Jenner as they use their star power to promote SKIMS Solutionwear
When you’re part of the Kardashian-Jenner dynasty, you can be you’re own best advertisement.
Case in point: Kim K rallied up sisters Kourtney, Khloe and Kylie to celebrate her 39th birthday in Palm Springs, California last weekend with several of their friends.
And now nearly a week later, the birthday girl shared a photo on Instagram of the 12 ladies in a hotel room all decked out in her shapewear line, SKIMS.
Kim Kadashian used her 39th birthday celebration in Palm Spring to advertise her new shapewear line, SKIMs; She is pictured with sisters Kourtney, Khloe and Kylie and eight of their friends, who are all decked out in an ensemble from the collection
In the snap Kim is front and center, lounging on a bed in a form-fitted black ensemble from her collection with her long raven tresses pulled back in a tight ponytail.
‘Our group chat is named LIFERS! We spent my birthday weekend in Palm Springs so comfy in our @skims,’ Kim shared in the caption.
Kourtney, 40. can also be seen leaning back on the bed to Kim’s right in a white version of the outfit.
Star power: Kim has regularly used her own image to help promote SKIMS
Diverse: Kim also shares the spotlight with women of varying shapes and sizes in the line’s advertising
Kylie, 22, opted to go with grey undies and a matching tank top as she flashed a seductive look into the camera.
Keeping up with Kim’s lead, Khloe, 35, stood tall in the back dressed in a black SKIMS outfit.
They were joined by eight of their friends who were gathered around the bed also wearing pieces from the collection.
Sisterly love of media and advertising: Kim’s sisters have already used their star power to advertise SKIMS; Kylie recently shared this selfie on her Instagram platform
Being the suave businesswoman and entrepreneur, Kim has put an emphasis on using her own image to sell SKIMS Solutionwear in advertisements, along with a bevy of models, who are usually playing second and third fiddle to the reality star.
The line raked-in about $2 million in product within the first few minutes of the campaign going live in September.
The brand also also values diversity, with products available in up to nine shades, and sizes ranging from XXS to 4XL; some styles even go up to 5XL.
The magic touch: The line raked-in about $2 million in product within the first few minutes of the campaign going live in September
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