Disney’s Dumbo‘s started its weekend romp with $2.6 million off showtimes that began at 6 PM on Thursday. Projections have been wild for the Tim Burton-directed pic, with tracking figuring between $50M-$60M, and recent buzz in the last couple of days that the movie could open in the $40M range. There aren’t any films for families currently in the marketplace, which is the reason some are betting that Dumbo is higher.
How Dumbo stacks up to previous Thursday nights for Disney’s live action toons:
— Beauty and the Beast, of course, owns the record for the studio subgenre with a Thursday night preview at $16.3M.
— Tim Burton’s Alice in Wonderland made $4.5M in previews in March 2010, but those started at 12 AM and only repped 11% of its opening-day $40.8M Friday, on its way to a $116.1M weekend. It was a different era when the Thursday night preview was coming to fruition. Burton’s previous movie for Fox, 2016’s Miss Peregrine’s Home for Peculiar Children, drew $1.2M on its Thursday night.
— Disney’s Cinderella made $2.3M back in mid-March 2015, repping 10% of her $23M Friday, and a $67.8M three-day.
–Jungle Book bowed in the middle of April earned $4.2M in Thursday night previews, which was 13% of its $32M Friday, for a massive $103.2M opening weekend.
Today, Dumbo widens to 4,259 theaters made up of 2,900 3D locations, 400 Imax screens, 650 Premium Large Format screens, and 250 D-Box/4D locations.
Universal’s Us made $4.5M yesterday in the top spot among regular pics in release. The Jordan Peele-directed movie was down 12% from Wednesday with its first week grossing $94.6M.
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