Target’s New Swimsuit Line Is Legit Made for Every Beach Body

I’m obsessed with Target’s swimsuits. I mean, where else can you find amazing swimwear for less than 50 bucks, even during the winter? Now Target is giving me another reason to whip out my debit card thanks to the newly launched Kona Sol brand.

The line was made with every body shape in mind, with select styles going up to a 26. The line includes one-pieces and bikinis as well as a ton of cover ups that you’ll want to wear even when you aren’t heading to the beach — like the laser-cut shorts ($25; target.com) and the chiffon kaftan ($20; target.com).

RELATED: Where to Buy Swimsuits in the Winter

As expected, prices are just as affordable as the other Target collections. Hipster bikini bottoms are priced at just $18, and a textured, twist-knot one-piece is only $45. Now that’s what I call a win-win.

Check out the new brand’s campaign images below (which, by the way, don’t include any retouching) and shop the entire collection here.




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