Aldi’s Christmas product was being promoted to attract middle-class shoppers.
Its website encouraged customers to “add a touch of luxury” with its “exclusive, specially selected British caviar”. It is supplied by KC Caviar, of Garforth, West Yorkshire. But Kenneth Benning, of London Fine Foods, claimed the chain’s version was “not the real thing”.
He said: “Real caviar is the raw salted roe of sturgeon fish that has not been treated.
“KC Caviar’s product has been rinsed in saline solution and put through a calcium bath.
“This encases the roe in a form of jelly that changes the molecular structure and increases its longevity.
Real caviar spoils within days. Yet I bought from KC Caviar nearly 16 weeks ago and it has not yet spoilt.”
Mr Benning, who owns a sturgeon farm, added: “This is confirmation that the roe has gone through molecular change and is not the real thing.”
Last night the store hit back at the claim, saying: “Aldi’s primary local authority has confirmed this product is caviar.”
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