Victoria Beckham fans poke fun at THAT carrier bag campaign with their own budget versions – including Loose Women’s Linda Robson in Primark
- Victoria Beckham, 44, caused a stir with her latest carrier bag photoshoot
- Designer recreated the 2008 Marc Jacobs shoot to mark a decade in fashion
- Fans have mocked the high-fashion images with their own budget versions
- Among them was Loose Women’s Linda Robson who sat with a Primark bag
- Have YOU tried the #VBbagchallenge? Email [email protected]
Victoria Beckham fans have paid tribute to the star by playfully mocking her iconic carrier bag campaign.
The designer, 44, celebrated a decade in fashion by recreating a 2008 Marc Jacobs photo shoot that saw her pose inside an oversized branded shopping bag.
The images caused a stir when they were released on Instagram this week – and have sparked a wave of budget imitations from some of her 22million followers.
From Ikea shopping totes to tiny party bags, social media users have been resourceful in recreating the high-fashion images – often with hilarious effect.
Among the standout submissions to the #VBbagchallenge – a hashtag launched by the designer – was Loose Women’s Linda Robson, 60, who gamely posed with a paper bag from Primark.
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This season marks the 10 year anniversary of my brand! When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry. So what better way to illustrate the story of the past ten years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller. Shop the limited edition tee featuring the campaign on my website now or at #VBDoverSt #VBHongKong x VB #VBSince08
A post shared by Victoria Beckham (@victoriabeckham) on
Victoria Beckham has been playfully mocked over her latest carrier bag campaign by recreating the images themselves. Loose Women’s Linda Robson, 60, is among those who recreated the striking poses, opting to pose with a brown paper bag from Primark
Social media star Bartek ‘Usa’ Karpowski of thebartekusa paid tribute to the star in his own way. He even donned a pair of fins in place of Beckham’s eye-catching white heels
Instagram star Emma Coe of soy.emmacoe used a playful New York City print bag to bring a touch of fun to the high-fashion pose from Santiago de Compostela, Spain
Instagram user Jayne Sharp impressed Victoria Beckham with her adaptation of the image, using a blue Ikea carrier bag. She captioned it: ‘I’m more of an Ikea & Dr Martin kinda girl’
Others roped in their babies, co-workers and unwilling pets to bring their own images to life.
Mother-of-four Beckham was tickled by the creative responses and shared a selection on Instagram this morning.
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She wrote: ‘Who wore it best #VBBagChallenge Bag club @celestebarber @jaynesharp @thebartekusa @lindarobson58 Share yours with me via #VBSince08.’
The post, shared ahead of the designer’s debut London Fashion Week appearance on Sunday, sparked a flurry of responses, with dozens sharing their offerings on Instagram throughout the day.
BBC Radio 1 DJ Nick Grimshaw snapped performer Jonbenet Blonde giving serious attitude while adopting Beckham’s pose behind a Palace Skateboards bag
Brand strategy firm itb worldwide got in on the fun with their own branded white carrier bag and a flailing pair of black over-the-knee boosts as they mimicked Beckham’s iconic snap
Fashion fan Conor Carroll dared to bare, stripping down to just his shoes for his image. In a witty turn, he swapped Mrs Beckham’s designer carrier bag for a plastic bag for life from Lidl
In a testament to Mrs Beckham’s global appeal, the entries have come from fashion fans in countries including the US, Russia and Spain.
Many included a congratulatory message toasting the designer on her 10 year anniversary.
Mrs Beckham’s images, shot by German photographer Juergen Teller, show the star spilling out of the Victoria Beckham shopping bags in a number of compromising positions.
The fashion powerhouse posed in just a nude body and white heels from her eponymous label for the shoot.
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Putting Victoria into Victoria Beckham since 2008! Head to my website to shop my limited edition anniversary tee featuring the campaign by Juergen Teller x VB P.S Look out for my Eva Pump coming later this week! #VBSince08
A post shared by Victoria Beckham (@victoriabeckham) on
Instagram user Mate Roncevic took inspiration from another shot that showed Beckham with a bag over her head. He reimagined the look using an oversized red and white polka dot shopper
Social media star Julia Batirova roped in her dog to take the image at home using designer shopping bags from Estee Lauder and Dior – but the pup looked less than impressed at the look
Natasha Babikova came up with this celebratory take on the high-fashion shoot, asking a girl dressed in a dancers tutu to wear a polka dot party bag on her head
Instagram user Tama shared this hilarious shot from his office desk on his Instagram page
The images will appear on a line of T-shirts set for release by the star.
The original shoot, published 10 years ago, saw Mrs Beckham in similar positions but with her head and limbs poking out from an oversized white Marc Jacobs bag.
Victoria has been blazing the promotional of late as she has just posed for a stunning family shoot for Vogue while also ringing in her career landmark.
Yet again catching the eyes of her fans, the iconic star celebrated with the hilarious shoot in which she was sporting just a nude body and white heels.
Italian student Giovannina d’Amicis posted this trendy image on her Instagram to celebrate
She penned the caption: ‘This season marks the 10 year anniversary of my brand! When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry…
‘So what better way to illustrate the story of the past ten years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller. Head to the link in to shop the tee featuring the campaign x VB #VBSince08’.
Her recent Vogue cover saw Victoria pose with husband David, 43 and their kids, Brooklyn, 19, Romeo, 16, Cruz, 13, and Harper, seven.
Instagram user Debbie of debbiejfleming_cb placed this light-hearted shot of her co-worker posing with a bag over her head. She shared the snap on Instagram with #VBbagchallenge
Stylish diaper bag company SAM & CO enlisted a pint-sized helper for its bag challenge snap
Instagram user gulmira_iherb_pvl, who boasts 11,000, asked her own little one to take part in the fun – but the confused baby appeared rather baffled by how he was supposed to pose
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