It might seem bizarre, but the designer was celebrating 10 years of her brand by recreating her iconic 2008 Marc Jacobs campaign.
"This season marks the 10 year anniversary of my brand!" Wrote 44-year-old Vic.
"When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry.
"So what better way to illustrate the story of the past 10 years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller."
Now, a whole host of celebs have taken to the social media platform, to recreate Vic's pose.
Dubbed, #VBBagChallenge, the likes of Linda Robson, Celeste Barber and Jayne Sharp have all posted hilarious snaps of themselves, with various body parts emerging from designer paper bags.
And now, the trend seems to be growing, with other Instagram users having a go, too.
Vic herself took to Instagram, re-posting her favourites and asking: "Who wore it best?"
Which image is your fave?
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Earlier this week, we told you everything you need to know about New York Fashion Week.
We also revealed pint-sized Dani Dyer has been shopping in the KIDS section of Zara where sizes go up to a mere age 16.
And we showed you the secret, confidence-boosting style trick Emma Willis uses when she’s presenting Celebrity Big Brother.
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