Holly Willoughby’s ENTIRE 20-piece M&S collection is revealed – including a trendy slogan tee, chic checked separates and her ‘favourite’ leopard print dress
- Holly Willoughby’s 20-piece collection with M&S was unveiled on Wednesday
- The edit of autumn must-haves includes a trendy slogan tee and chic separates
- The TV presenter, 37, selected a leopard print dress as her ‘favourite’ piece
- Cross-body bags, boots and a pair of crisp white trainers also feature
Holly Willoughby’s hotly anticipated first M&S collection was unveiled today – and it certainly lives up to the hype.
The 20-piece edit, dubbed ‘Holly’s Must-Haves’, features everything one needs to create an autumn capsule wardrobe, including a trendy slogan t-shirt, chic checked separates and a bold statement jacket.
This Morning presenter Holly, 37, was tasked with selecting the line as part of her new role as M&S brand ambassador, which was announced this week.
She wore her favourite piece – a £49.50 leopard print shirt dress – to the launch event in London today, where fashion insiders were given a sneak peek of the range ahead of its arrival in stores later this month.
TV presenter Holly Willoughby selected her favourite pieces from M&S’ autumn collection as part of her new role as brand ambassador. She wore her favourite item, a button-down leopard print shirt dress, to the launch event in London today, pictured
The dress, pictured, is part of the highly-anticipated edit covers everything needed for a capsule wardrobe – including a trendy slogan tee and a couple of versatile jackets
This chunky cable knit jumper is the perfect purchase as we head into the cooler months
These versatile checked trousers can be worn smart for the office – or casual at the weekend
The £35 black tassel bag from M&S is the perfect finishing touch to any autumn outfit
The partnership is the latest in a string of savvy moves by the high street chain as it seeks to reverse its dwindling sales by appealing more to the ‘everyday’ woman.
Holly, a mother-of-three, is known for favouring clothes from high street chains and her fashion choices have huge influence among millions of followers on social media.
She has often been pictured in M&S designs – and becoming a brand ambassador means she now has a formal and lucrative partnership with the chain.
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This £19.50 slogan tee printed with ‘merci Paris’ can be paired with a skirt or trousers
The £69 tailored pink coat is sure to add a splash of colour to any autumn-winter wardrobe
This £29.50 skirt offers a more playful, flirty take on one of the collection’s standout prints
Boots in tan, burgundy and ever practical black are also on offer in the Holly’s must-haves
The first image from the campaign, pictured, shows Holly wearing the £69 tailored pink coat with the £29.50 checked skirt, £19.50 t-shirt printed with the words ‘merci Paris’, the £35 black tassel bag and £79 black ankle boots for a look totalling £232
The image shows the mother-of-three dressed in a £69 tailored pink coat with a £29.50 checked skirt, £19.50 t-shirt printed with the words ‘merci Paris’, a £35 black tassel bag and £79 black ankle boots for a look totalling £232.
Announcing the role on Instagram on Monday, Holly wrote: ‘Marks & Spencer have always been part of my family and now they have asked me to be part of theirs. Super proud to be a M&S brand ambassador.’
M&S added: ‘As a long standing fan of the brand (and owner of one of the best wardrobes around!) it’s the perfect pairing.’
A classic checked blazer like this one is perfect for a sharp office look or dressing up blue jeans
A white blouse is an essential for any wardrobe and comes into its own in autumn
This brown leather back is elevated with the gold hoop and bar detailing and double strap
A pair of trainers and black leather loafers with a pretty bow detail complete the shoe selection
Eager fans commented in their dozens, with one writing: ‘I can’t wait for everything!’ Another agreed: ‘That’s fantastic!!! A very excited M&S customer.’
Another noted it would ‘finally’ give shoppers an easy way to recreate Holly’s coveted style.
Holly, who is also an ambassador for Diet Coke and Garnier, has established herself as a style icon over the last year with her trendy yet affordable wardrobe choices.
Such is her influence that she has more than 3.9 million followers, with her clothing choices often selling out within 90 minutes of the programme being screened.
The phenomenon has grown over the last year thanks to stylist Angie Smith.
Continue the love of the timeless checked print with this easy-to-wear trench coat
A high necked blouse in another shade of vibrant pink adds a feminine touch to the range
The blouse could even be paired with this flattering fishtail skirt in a small checked print
The leather bag also comes in this croc-effect finish and in an on-trend forest green colour
Round-off the wardrobe with a faux leather jacket with luxurious faux fur collar
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