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Chiara Ferragni’s wedding had more ‘media value’ than Meghan Markle’s

Lottie Casas September 5, 2018

Chiara Ferragni’s nuptials had more ‘media value’ than Meghan Markle’s

Bigger than the royal wedding! How Italian it-girl Chiara Ferragni’s VERY extravagant nuptials created more of a buzz on social media than MEGHAN’S (and her dress designer is cashing in)

  • Fashion influencer Chiara Ferragni married rapper Fedez in Sicily this weekend
  • Analysts say her wedding had twice as much ‘media impact value’ as Meghan’s
  • Algorithm based on value brought by digital coverage and media placements
  • Ferragni believed to have made millions for her wedding dress designer Dior

Chiara Ferragni’s show-stopping nuptials – and multiple bridal gowns – have already become one of the most-talked about social events of the year.

Now the Italian It-girl’s Siciliy wedding has been officially declared as bigger than the royal wedding, after experts compared its ‘media impact value’ to Meghan’s.

Analysts at Launchmetrics calculated how much each bride ‘earned’ for their respective dress designers, with the fashion blogger raking in almost twice as much as the Duchess of Sussex.

Media impact value (MIV) is an algorithm formulated by Launchmetrics to measure the value digital coverage and media placements bring to a brand.


Battle of the brides! New data published this week reveals Chiara Ferragni’s show-stopping nuptials (left) raked in almost twice as much media impact value as Meghan’s (right)

In the case of Ferragni, who made headlines around the globe with her high-profile, hashtag-heavy nuptials last weekend, they estimate she brought in  $5.2 million (£4 million) for Dior including $1.6 million (£1.2 million) from posts about her dresses alone. 

The marketing platform reports that the social media savvy couple’s hashtag #TheFerragnez garnered a total of 67 million engagements (likes, comments, shares and mentions).


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In total, Dior accounted for 15 per cent of the total MIV at Ferragni’s wedding, compared to just 7 per cent of the royal wedding’s MIV for Meghan’s dress designer, Givenchy.

Simply put, this means the Italian It-girl’s wedding dress had double the impact of Meghan’s. 

Ferragni’s star-studded wedding also raked in millions for labels such as Prada, Alberta Ferretti and Lancôme thanks to careful product placement on Instagram.

Chiara wore three stunning gowns by Dior on her wedding day, including a second fairy-tale inspired gown embroidered by lyrics written by the groom Fedez (right). Analysts at Launchmetrics calculated how much each bride ‘earned’ for their respective dress designers, with the fashion blogger raking in almost twice as much as the Duchess

For her third wedding dress, Chiara swapped the floor-length skirt for a ballerina tutu for a more relaxed evening look. In total, Dior accounted for 15 per cent of the total MIV at Ferragni’s wedding, compared to just 7 per cent of the royal wedding’s MIV for Meghan’s dress designer, Givenchy


Guests were treated to a funfair at the wedding reception, which included a carousel (right). The couple’s nickname The Ferragnez were also up in lights (left)

Chiara, who has 14million followers on Instagram, wore a stunning ivory lace gown by Dior for the outdoor ceremony 


Chiara and Fedez showed off their wedding bands (left), before sharing a kiss (right) following the ceremony. The fashion blogger, who has 14million followers on Instagram, opted for a elegant lace gown for the ceremony, worn with a full-length veil

Chiara’s lace wedding gown featured a tulle skirt with a daring thigh-high split. Her bridesmaids meanwhile wore flowing pink gowns by Alberta Ferretti 

Chiara’s second wedding dress by Dior creative director Maria Grazia Chiura featured delicate embroidery detailing. he and rapper Fedez, 28, tied the knot in a romantic outdoor ceremony on Saturday as glamorous guests watched on


Posting on Instagram, Chiara explained how the Dior haute couture dress (above) had lyrics from a song that Fedez wrote for her when he proposed. The extravagant reception also included a fairground carousel and Ferris wheel, as well as a sensational fireworks display

She and rapper Fedez, 28, tied the knot in a romantic outdoor ceremony on Saturday as glamorous guests watched on.

The extravagant reception also included a fairground carousel and Ferris wheel, as well as a sensational fireworks display.   

The fashion blogger, who has 14million followers on Instagram, opted for a elegant lace gown for the ceremony, worn with a full-length veil.

Her second wedding dress was a nude fairytale-inspired gown, with embroidered detailing and a full tulle skirt.

By contrast, Meghan tied the knot with Prince Harry at St. George’s Chapel, Windor Castle on May 19 in a simple bateau beck from Givenchy – later changing into a slinky halterneck number by Stella McCartney.

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