Police suspect 11-year-old Svyatoslav Chapala, who fell to his death from a nine-storey building in Moscow, was the latest victim of the sinister craze.
They are now investigating the terrifying online groups – one of which had 150,000 members – that Svyatoslav spent much of his time on.
He is one of many Russian kids who belonged to these secretive online communities before their untimely deaths, Komsomolskaya Pravda reports.
Police are now reportedly checking to see if the child was active in a 'death group'.
“This is being closely examined,” said a police source.
FOR KIDS: How to say no
1) Say NO with confidence: Be assertive. It’s your choice and you don’t have to do something which makes you feel unsafe or uncomfortable.
2) Try not to judge them: By respecting their choices, they should respect yours.
3) Spend time with friends who can say ‘no’: It takes confidence and courage to say no to your friends. Spend time with other friends who also aren’t taking part.
4) Suggest something else to do: If you don’t feel comfortable doing what your friends are doing, suggest something else to do.
Any child worried about peer pressure or online worries can contact Childline on 0800 1111.
Parents were left terrified when the first of these so-called death groups emerged back in 2015.
The Blue Whale challenged tricked kids into completing 50 challenges, which eventually led to them killing themselves.
Investigative newspaper Novaya Gazeta reported: "We have counted 130 suicides of children that took place between November 2015 to April 2016."
More recently, a disturbing new WhatsApp 'suicide' game known as Momo was believed to be behind the death of a 12-year-old girl.
The avatar of a woman with grotesque, bulging eyes was taken from Japanese artist Midori Hayashi, who is not associated with the game.
Now, cops are again investigating whether little Svyatoslav was part of the latest game.
FOR PARENTS: How to talk about peer pressure
1) Create the right situation: Make sure you both have time to talk, the atmosphere is relaxed, and remember that this is a conversation, not an interrogation.
2) Listen: Avoid solely talking at them. Listen to their concerns and their experiences.
3) Acknowledge their worries: Dismissing their feelings will only shut down the conversation and make them reluctant to talk about what’s bothering them.
4) Help them practise ways of saying no: Rehearsing with them ways to stand up to peer pressure and coming up with alternatives for them will build their confidence.
5) Keep the conversation going: Let them know that they can always come to you if they have more worries, and take an interest in how they get on saying “no”.
Any adult who wants advice on how to talk to their child about peer pressure can contact the NSPCC Helpline on 0808 800 5000.
Very little is known about his death but he is reported to have been online for "a very long time" on his mobile ahead of his death.
Svyatoslav was supposed to be enjoying his summer holidays when his mother Yulia Zarudnyak was called into her work place, a kindergarten.
Colleagues said she was in "deep shock", collapsed and needed medical help.
Police said his goodbye note read, "Mama, I love you, forgive me", next to a heart he had drawn.
Cyber crime chief Major-General Alexey Moshkov warned 1,339 online suicide groups were uncovered in 2017.
He revealed 230 criminal cases had been opened and 19 masterminds – called "curators" or "administrators" – were detained.
Investigative newspaper Novaya Gazeta claimed most of the 130 children who killed themselves between November 2015 and April 2016 were "members of one group or other on the internet".
If you need someone to talk to the Samaritans are free to call on 116 123, visit their website, or call CALM on 0800 58 58 58
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