ABC confirmed that it has snagged the first interview with Michelle Obama in connection with next month’s release of the former first lady’s memoir, “Becoming.”
Obama is set to speak with “Good Morning America” anchor Robin Roberts, live from Chicago on Nov. 13, the day the book is going to hit bookstores nationwide, the network confirmed.
ABC also said it will air an interview with the former first lady as part of an hour-long special, set to air shortly before the book hits. The date for the special has not yet been revealed.
The first sit-down interview for a big book is always a coup. NBC’s “Today” snagged the first live interview on Sept. 10 with Bob Woodward for “Fear: Trump in the White House,” which went on to sell over a million copies its first week of release.
The Michelle Obama book from the Crown imprint of Penguin Random House is expected to be a blockbuster bestseller as well, although the publisher is being tight-lipped about how many copies it will have in print out of the gate.
Michelle and former President Barack Obama snagged a record-shattering $65 million for separate memoirs. Barack Obama’s memoir about his White House years is still in the works with a projected publication date sometime in 2019.
Michelle Obama is also rolling out a rock band-style publicity tour for her book at major arenas across the country, starting with her Nov. 13 evening appearance at the United Center in Chicago.
She’s slated to appear at The Forum in Los Angeles on Nov. 15, the Capital One Arena in Washington, DC, on Nov. 17, TD Garden in Boston on Nov. 25 and Wells Fargo Center in Philadelphia on Nov. 29.
She’s scheduled to make two stops in the New York City metro area, at the Barclay’s Center in Brooklyn on Dec. 1 and Dec. 19. The tour has been criticized for skipping the traditional bookstore autograph sessions at the neighborhood Barnes & Noble because the cheap seats quickly sold out and premium meet-and-greet sessions that are still available carry price tags of up to $3,000 a ticket in some venues.
Live Nation, which is handling the ticket sales, said it will donate at least 10 percent of the proceeds to charities.
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