An IT analyst from the Wirral in Merseyside, the youngster has made it through the opening few rounds, but how much further can he go?
Who is Alex Finn?
Alex, 21, is an IT Analyst from the Wirral.
Alex believes his "gift of the gab" is his best skill but admits that he can sometimes be too headstrong.
Alongside his granddad, who invented the‘Finn Chocolate Coater (a machine mould to coat chocolate bars and biscuits), Alex credits Elon Musk amongst his role models because "in business, he reaches for the stars, rather than everyone else who just aims to conquer the earth".
He says: “I know everything. Call me "Google"…it’s my middle name.”
Who is on the show's board with Lord Sugar?
Lord Sugar needs "eyes and ears" on the ground during each week's tasks.
He used to be assisted by Nick Hewer and uber-shrewd Margaret Mountford.
But after legal aid Margaret left in 2009, West Ham CEO Karren Brady took over the role.
Then, in 2014, PR guru Nick left The Apprentice, and Claude Littner stepped in to replace him after years acting as one of the official interviewers during the CV round.
This year, Karren and Claude will both return to the show to spot who's not pulling their weight during the tasks.
When is The Apprentice on BBC One?
The Apprentice is a hit BBC reality show, now going into its 14th series, featuring hour-long episodes.
Each series of the programme aims to find a new apprentice for billionaire business mogul and Amstrad founder Lord Alan Sugar, who's worth £1.4bn.
It aims to recreate the toughest of business environments and tasks for its set of contestants, but it is often very funny due to the incompetence and arrogance of the competitors.
It launched on BBC One on Wednesday, October 3 at 9pm and continues at the same time each week for 12 weeks.
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