TV presenter Alice Beer gave viewers a tour around John Lewis and Partners Christmas Shop to find out the top trends of 2018.
But fans of the show were unhappy about Christmas being talked about in September.
One said: "ThisMorning: Next year we'll be kicking off our Christmas trends … in July."
Another raged: "I'm open minded about most things on @thismorning but showing me festive trends 96 days before Christmas has pushed me over the edge. 96 days people.
"That's actual months away. Sod off with your Christmas trees. #ThisMorning."
Someone else: "I love Christmas!! But It's September f*** off….. #ThisMorning."
Another fumed: "F*** off with this Christmas shit!! It’s September FFS #thismorning."
Someone else added: "@_alicebeer Some of us aren't lucky enough to have Christmas this year so give it a rest on #ThisMorning."
While another viewer said: "The woman on #ThisMorning saying to "just embrace" the stores already putting up decorations for Christmas can honestly do one, tbh."
Holly introduced the segment by explaining there are 96 days until Christmas, with many shops already getting decked out for the festive season.
The show then cut live to Alice over in John Lewis' Oxford Street store.
She told viewers at home: "Before you start saying 'bah humbug it's September, we don't want any of that yet', well Selfridges has already gone Christmas, Sainsbury's has minced pies in their shops already and Tesco has been spotted selling Christmas chocolates in the tins in August.
"Let's just embrace all that is absolutely wonderful about Christmas 2018."
Alice went on to explain sea-unicorns hanging as baubles are expected to be big this year, as well as rainbow colours.
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