for the me that the audience understand that television is not something that is under cinema,” says Truffart. “For us, it has the same quality and the same value. At the same time, we wanted to make a distinction between the two competitions.”
The competition encompasses both made-for-television films and serial dramas and is presented in association with TV France Intl. and TitraFilm. Truffart says his decision was made in large part due to the growth of French programs being acquired for the U.S. market, or developed and co-produced between France and the U.S.
“French series today are much more international,” Truffart says. “Some of them are available on platforms like Netflix, and Netflix is also producing French series for an international market, so everything is global and connected now. Colcoa for us is really a platform to launch new series at the festival.”