Chloe Moretz broke her silence after her new movie “Red Shoes and the Seven Dwarfs” was criticized for allegedly promoting body-shaming in its poster displayed at Cannes and its recently-released trailer. The actress was “appalled” by the tone-deaf marketing which seemingly suggested thinner was better. “What if Snow White was no longer beautiful and the 7 Dwarfs not so short,” the tagline on the poster read.
Locus Studios, the film company behind the movie, has apologized. “Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated,” the company stated.
“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”