The singer's supporters have questioned her appearance in new music video Love Made Me Do It, claiming she's done something to her face.
The video, which was released last night, has since been removed from YouTube, with a representative for Cheryl claiming it was due to a technical error.
Writing on Twitter today, Cheryl posted: "Still had a pillow crease on my face this morning for my @CapitalOfficial interview ? guess that’s what happens when you go to sleep at 2 and wake up at 5:30 ? thanks everyone who joined me. Love you all ❤️."
While Cheryl insisted there was an unwelcome line on her face, pictures of her at Global House, London, appear to show it crease free.
Her fans questioned her looks on Twitter, unsure exactly what it was about her face that was different.
They wrote: "What has Cheryl done to her face?! ? #Cheryl.
"Cheryl, what have you done to your face babe? #LoveMadeMeDoIt.
"Whatever Cheryl Cole has done to her face she needs to reverse ASAP she was absolutely stunning in the first place she didn’t need to do anything ??.
"why does Cheryl’s entire face look different.
"What has Cheryl Cole done to her face tho ??."
Cheryl appeared on the Capital Breakfast Show this morning wearing a neon coat and her dark hair styled in shoulder-length waves.
In her interview she revealed she suffered from nerves in the five minutes leading up to the video's release. She also touched on the songwriting process with her former Girl Aloud bandmate Nicola Roberts.
Love Made Me Do It is her first single in four years and its X-rated video sees her writhing around in her bra as she sings about her love life.
The star cavorts with sexy male dancers in her new video, which marks her return to music since she took a break to be a mum to baby Bear with ex-boyfriend Liam Payne.
With paired down make-up Cheryl takes a relaxed approach in some of the shots as she speaks directly to the camera.
In others she dances with a group of back-up artists as she performs a series of high-energy and complicated moves, showing she hasn't lost any of her popstar edge.
The lyrics leave little to the imagination too with her singing: "Oh my God, I'm such a sucker. I fall in love with every f***er. Oh no I won't apologise."
Within minutes of Cheryl releasing the video on Twitter, her fans flocked to tell her how much they loved it.
One wrote: "Yes yes yes! The Queen is back!"
A second added: "Yaaasssssssss Cheryl!!!! I LOVE IT!!!! I didn’t realise how much i actually missed your voice #Bishisback"
A third commented: "Just spent the last 3:40m with the hugest smile on my face."
Another tweeted: "Back and better than ever wow I’m shook."
Unfortunately her fans abroad were left frustrated after the video was geo-locked to play just in the UK.
One said: "How can I watch it in America? Please I'm begging you."
A second added: "I’m from brazil and the song isn’t on Spotify :(((((((((((("
It was confirmed earlier this week that Cheryl will return to The X Factor in less than two weeks to perform her comeback single.
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