7 of the cringiest moments to come from The Apprentice's first episode

The Apprentice is back, and we know what that means – more laugh-out-loud, we-can’t-believe-they-just-did-that moments.

Episode one delivered plenty of these, so we thought we’d celebrate by rounding them up in one place.

1. Money, money, money

Sure, the concept of the entire show is based around becoming a success in business.

But rather than sharing their passions for entrepreneurship, this year’s candidates seemed to be all about the money, money, money.

“I’d rather cry in a sports car than cry in a banger,” one said in their intro interview.

“I’m like a cash machine – if you push the right buttons, I’ll give you money,” another boasted.

Cheesy one-liners aside, you could practically see the pound signs in their eyes.

2. Lord Sugar’s “HR firm”

Also known as “Diddums” and “Don’t Care”, according to the businessman himself. Something tells us that he won’t take any employee complaints too seriously…

This got the laughs, but it also threw up mental imagery of Tweedledum and Tweedledee.

3. Kayode

Oh, Kayode.

Whilst he has a sparkling smile and an undeniably sunny disposition, the analogy that likened his excitement to having “fleas in his seat” didn’t exactly go down well in the boardroom.

And his cringe levels only continued to rise as the episode went on…

4. “Does anyone know where Malta is?”

In a series first, episode one saw the contestants flying abroad in their debut week. Lord Sugar was quick to point out that it wasn’t a holiday, setting them a challenge to hunt down local products, however they were heading to the beautiful destination of Malta.

The sorry thing was, none of the girls seemed to know where it was. Sabrina may have known it was an island, but it’s actually made up of several. And it sits in the Mediterranean, FYI.

5. Casual back-of-the-cab sexism

Rick Monk probably didn’t win himself any fans by saying that the girls had “no chance” of coming out on top during the first task – not because he genuinely believed that his team were stronger, but because the ladies were “going to be fashion conscious” and spend their time worrying about their “make-up” or doing their hair.

“Boys on tour” indeed. Ugh.

6. The octopus

Tasked with finding an “octopus with a 40-inch hose”, the boys took the whole thing way too literally when they ended up in a local fishmongers.

To make matters worse, they made their entrance to the shop by stating that they didn’t want to look like a “group of idiots”, but then swiftly proceeded to ask the shop assistants to measure the animal’s tentacles to make sure they’d hit the, er, 40 inch quota.

A definitive *face palm* moment.

7. “Honeycomb, num num num”

Yelling something louder and louder is not going to suddenly make language barriers disintegrate, Sarah.

When the girls’ sub team was sent to the market to find a number of the items on the list, one candidate decided that the bulldozer approach was appropriate. Needless to say, the locals had no idea what she was on about – not that this stopped her from yelling.

The Apprentice airs on BBC One.

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