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Mexico makes it RAIN tequila in a bid to attract tourists

 

Forget shots: Mexico makes it RAIN tequila in a bid to attract more tourists

  • The stunt is a bid by the Mexican Tourist Board to lure Germans to its shores 
  • It enlisted the help of an ad agency to create a cloud of tequila in a Berlin gallery
  • The cloud only dispensed its alcoholic contents when it actually rained outside

Tequila is normally drunk in shots – or in margaritas, but in Germany, it was raining the stuff.

From a cloud.

No, it’s not an early April Fool’s joke. It was actually a bid by the Mexican Tourist Board to lure Germans to its sunny shores.

Scroll down for videoTo entice them it enlisted the help of advertising agency Lapiz USA to create a cloud of tequila in Urban Spree, a contemporary art space in Berlin.Lapiz used ultrasonic humidifiers to vibrate tequila at the right high frequency to turn it into mist. The tequila was then pushed into an invisible plastic structure where sprays of tequila mixed with the vapor formed the cloud.

The vapor and sprays of tequila condensed inside the plastic, then drops formed the cloud, under which drinkers held out their shot glasses.Finally, to help with the ‘raining tequila’ theme, a computer was integrated to control the cloud, programming it to rain whenever it rained in Berlin.

‘The idea is to provide an interactive experience that instantly transports Germans tired of the cold and wet winters to the warm beaches of Mexico by triggering their taste buds with tequila,’ said Luciana Cani, Lapiz USA’s executive creative director, before the device was set up.

Two years ago David Beckham revealed that his wife, Victoria, is a huge fan of tequila.

He told Conde Nast Traveller that he bought a bottle of it as a gift for her.

He said: ‘She loves it (tequila), which is a very new thing.’

Her love of the Mexican spirit comes despite the fact David is the face of scotch whisky brand Haig Club.

‘I think everyone’s had their moment on tequila over the years, but when you get older you appreciate it a bit more,’ he added, of his long-term partner’s new-found love of the beverage.

The footballing legend also revealed he is a much better packer than his fashion designer wife, against the odds.

Source: http://www.dailymail.co.uk/travel/travel_news/article-4364454/Mexico-makes-RAIN-tequila-bid-attract-tourists.html

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