Airlines add about 15-20 per cent more sugar to the foods we eat while in the air, because altitude and noise suppress taste
MILLIONS of Brits spend months exercising and dieting to look good on their beach holiday, then the moment they set foot on a plane all good intentions fly out of the window.
The average Brit consumes 3,400 calories between take-off and landing, according to a food expert.
Professor Charles Spence, the Head of Crossmodal Research Laboratory at Oxford University who wrote “Gastrophysics, The New Science of Eating,” says that passengers gorge on calorific meals because of the strange environment.
He told Business Insider: “It seems like Brits will consume something like 3,400 calories from setting off to arriving at their destination.
“Why do we consume so much? One thing might be the stress that many of us feel while in the air.
“When we’re stressed we tend to eat more.”
The professor also said that the airlines are also to blame, for putting extra salt and sugar in our meals to make them taste better.
Because tastebuds lose their effectiveness at high altitude, the cooks compensate by adding more to enhance the flavours.
He said: “Loud engine sounds and other kinds of background noise will suppress sweet and salty.
“Because sound suppresses sweetness perception, you have to add about 15-20 per cent more sugar to the foods we eat while in the air to give the same taste perception.”