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If a pop-up hotel is really that good why doesn't it stay around?

I ’ve never been entirely convinced about pop-ups, whether it’s a restaurant, bar or shop. A bit like how I feel about one night stands: if something is really that good, surely we want to keep on doing it? If a pop-up is a genuine success, why is it not a stay-up? Of course, I understand that pop-ups permit independent designe….

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