The ‘Choose Your Room’ scheme allows holidaymakers to select their ideal room based on personal preferences before they leave home
IF you could pick your room in a hotel, where would you go?
Would you choose a spot facing the pool, the one closest to the lift or further from the bar?
Thomas Cook reckons these things are important to guests, which is why they’re launching a new “Choose Your Room” scheme.
It will allow holidaymakers to select their ideal room based on personal preferences before they leave home.
And just like choosing an aeroplane seat on a low-cost airline, it’ll cost you – £30 per booking.
The company dreamed up the scheme after customers said that that the option to choose a hotel room prior to departure was one of the top changes that would enhance their holiday.
A total of 87 per cent said they would likely use ‘Choose Your Room’ to find their perfect place to relax – a statistic that mainly makes you wonder why the other 13 per cent don’t want to know where
they’ll be sleeping.
As well as floor level, guests will also be able to choose things like whether they’ll have a sea view or an east-facing room, so they can wake up to the morning sun.
Chris Mottershead, Thomas Cook’s UK Managing Director, said: “We know our customers don’t stand still and have higher expectations of their holidays than ever before.
“This innovation is receiving overwhelmingly positive feedback from the customers who’ve taken advantage of it.”
Customers will be able to book their specific room, from those available in their room category, six days before departing for holiday.
The new initiative is currently available in 50 hotels and will be available in 300 hotels by summer 2018.
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