Hulu Readies New Ad Formats for Virtual-Reality and Binge-Watching

Hulu Readies New Ad Formats for Virtual-Reality and Binge-Watching »

14 Nov, 2017
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Hulu subscribers watching “The Mindy Project” may have seen something that looks a lot like the show, but really isn’t. It’s a

ABC Parts Ways With Ad-Sales Veteran Debbie Richman

ABC Parts Ways With Ad-Sales Veteran Debbie Richman »

8 Nov, 2017
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Just a few months ago, Disney ABC Television named ad-sales veteran Debbie Richman to a new senior role. But in recent days,

How to Watch Gotham

How to Watch Gotham »

6 Nov, 2017
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Fox's baby Batman series is currently in its fourth season.Find out when Batman beginsTime: Thursdays at 8/7cChannel: FoxOnline Stream: Watch on fuboTV (Try

The American Idol Revival Has a Premiere Date

The American Idol Revival Has a Premiere Date »

6 Nov, 2017
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The former behemoth returns in MarchThe former behemoth returns in MarchAmerican Idol 2.0 is coming to ABC this spring — March 11, to

How to Watch All of Hallmark's Christmas Movies

How to Watch All of Hallmark's Christmas Movies »

6 Nov, 2017
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Here's when you can catch all the new holiday films in Hallmark's Countdown to Christmas this year.It's officially the most wonderful time of

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes (EXCLUSIVE)

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes (EXCLUSIVE) »

6 Nov, 2017
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Linda Yaccarino isn’t shy when it comes to talking tough about problems in the media industry or pushing for the highest ad

TV Ad Prices: Football Hikes, ‘This Is Us’ Soars, ‘Walking Dead’ Stumbles, ‘Empire’ Falls

TV Ad Prices: Football Hikes, ‘This Is Us’ Soars, ‘Walking Dead’ Stumbles, ‘Empire’ Falls »

2 Nov, 2017
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Despite ratings issues, Madison Avenue seems more than ready for some football. An audience distracted by the 2016 presidential election and turned

NBC Expects More Than $1 Billion in Ad Sales from Super Bowl, Winter Olympics

NBC Expects More Than $1 Billion in Ad Sales from Super Bowl, Winter Olympics »

30 Oct, 2017
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NBCUniversal projected it would take in more than $1 billion in ad revenue from its broadcasts of Super Bowl LII and the Winter

ABC Seeks as Much as $2.6 Million for 2018 Oscars Ads (EXCLUSIVE)

ABC Seeks as Much as $2.6 Million for 2018 Oscars Ads (EXCLUSIVE) »

30 Oct, 2017
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Viewership for TV’s annual Oscars broadcast is at a relative low, but that isn’t keeping ABC from seeking some of the highest costs

Anheuser-Busch Marketing Executive Joins Reach Entertainment

Anheuser-Busch Marketing Executive Joins Reach Entertainment »

26 Oct, 2017
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Jimmy Holleran, a longtime entertainment-marketing executive who has put Anheuser-Busch InBev beverages in projects ranging from Netflix’ “House of Cards” to the movie

CNN Fights ‘Fake News’ Claims With New ‘Facts First’ Campaign (EXCLUSIVE)

CNN Fights ‘Fake News’ Claims With New ‘Facts First’ Campaign (EXCLUSIVE) »

23 Oct, 2017
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CNN is throwing something new at people who have tried to portray it as a purveyor of so-called “fake news.”

In what may

Microsoft Picks Up Six-Second Ads in AMC’s ‘Walking Dead’

Microsoft Picks Up Six-Second Ads in AMC’s ‘Walking Dead’ »

20 Oct, 2017
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Before you get to see people eaten by zombies, you can be enveloped by technology.

Microsoft Corp.’s Xbox has agreed to run a

Jimmy Kimmel Expects to Return to ABC’s Upfront

Jimmy Kimmel Expects to Return to ABC’s Upfront »

17 Oct, 2017
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Jimmy Kimmel is gearing up to grill Madison Avenue once more.

Since 2002, ABC has trotted its late-night host on to the stage

TV Networks Consider ‘Thor’ Ad-Measurement Plan With Eye Toward 2018

TV Networks Consider ‘Thor’ Ad-Measurement Plan With Eye Toward 2018 »

16 Oct, 2017
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Forty TV ad-sales executives gathered Friday to consider the possibility of adding yet another yardstick to a growing pile of measurement plans being

TV Companies Expected to Meet Friday on ‘Thor’ Ad Measurement Project

TV Companies Expected to Meet Friday on ‘Thor’ Ad Measurement Project »

13 Oct, 2017
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“Half the money I spend on advertising is wasted,” goes a popular advertising-industry maxim. “The trouble is, I don’t know which half.”  Some

Target, Toyota to Sponsor of NBC’s ‘The Voice’

Target, Toyota to Sponsor of NBC’s ‘The Voice’ »

26 Sep, 2017
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Target and Toyota Motor will speak loudly about NBC’s “The Voice” this TV season.

Target will take advertising in the musical competition series

Madison Avenue Tries to Latch to CBS’ ‘Star Trek’ Before It Streams

Madison Avenue Tries to Latch to CBS’ ‘Star Trek’ Before It Streams »

25 Sep, 2017
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Advertisers took on a quick-hit mission Sunday night, boldly going to sponsor a TV program on CBS that is not supposed to appear

ESPN Will Switch to Total Audience Measurement

ESPN Will Switch to Total Audience Measurement »

22 Sep, 2017
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As ESPN viewers watch the kickoff to next week’s “Monday Night Football” game between the Dallas Cowboys and the Arizona Cardinals, ESPN executives

Nielsen Unveils New Ad Yardstick for Madison Avenue

Nielsen Unveils New Ad Yardstick for Madison Avenue »

21 Sep, 2017
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Nielsen, which for years has backed a system under which advertisers paid for TV commercials based on the number of people of a

Aflac’s Duck Takes Wing With Disney’s ‘Duck Tales’ In Ad Pact

Aflac’s Duck Takes Wing With Disney’s ‘Duck Tales’ In Ad Pact »

20 Sep, 2017
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“Duck Tales” fans should prepare to welcome another famous fowl to the cartoon clan of quackers who star in Disney’s revered animated series

Complex Networks, Fuse Media to Offer Joint Advertising Packages

Complex Networks, Fuse Media to Offer Joint Advertising Packages »

18 Aug, 2017
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Complex Networks and Fuse Media don’t have common ownership or joint oversight of any particular media property. But in days to come, they

Madison Avenue Bets on ‘American Idol’ to Lead New Freshman TV Shows

Madison Avenue Bets on ‘American Idol’ to Lead New Freshman TV Shows »

18 Aug, 2017
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Madison Avenue is betting an old warhorse can gain new traction on the TV schedule.

Variety survey of commercial-ratings projections for the 2017-2018 broadcast TV

Madison Avenue Predicts Football Viewership Will Drop This Year

Madison Avenue Predicts Football Viewership Will Drop This Year »

16 Aug, 2017
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With just a few weeks to go before the kickoff of football season, advertisers may be questioning whether primetime NFL games can still

AT&T Opens New Advertising Unit In Advance of Time Warner Merger

AT&T Opens New Advertising Unit In Advance of Time Warner Merger »

4 Aug, 2017
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AT&T said Friday it would launch an advertising and analytics unit led by a senior Madison Avenue media-buying executive – the latest hint

Fox Will Test Six-Second Ads During ‘Teen Choice’ Awards

Fox Will Test Six-Second Ads During ‘Teen Choice’ Awards »

1 Aug, 2017
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Blink, and you’ll miss them: Fox intends to pepper its coming broadcast of “Teen Choice 2017” with six-second commercials for Duracell batteries and

Steven Mandala Named President of Univision Ad Sales and Marketing

Steven Mandala Named President of Univision Ad Sales and Marketing »

27 Jul, 2017
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Steven Mandala, whose ties to TV ad sales go back to time he would spend as a boy making rounds with his father

Nielsen Strikes Out-of-Home Measurement Pact With CNN, Turner Sports »

26 Jul, 2017
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Time Warner’s CNN and Turner Sports will take part in Nielsen’s service that measures so-called “out of home” viewership, the latest signal that

Charter Strikes Partnership With Analytics Firm 605

Charter Strikes Partnership With Analytics Firm 605 »

25 Jul, 2017
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Charter Communications said it struck a new partnership with 605, a data and analytics company that is controlled by Dolan Family Ventures. As

How TV Tuned In More Ad Dollars: Drugs, Desperation and Digital Doubts

How TV Tuned In More Ad Dollars: Drugs, Desperation and Digital Doubts »

13 Jul, 2017
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Advertisers are rushing back to TV because they don’t think they have anywhere else to go.

The nation’s five English-language broadcast networks trumped

NBCU Notches Volume Gains In TV’s Upfront Market

NBCU Notches Volume Gains In TV’s Upfront Market »

12 Jul, 2017
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NBCUniversal notched volume gains of between 8% and 9% in TV’s “upfront” market, the latest signal that marketers have continued to pour ad