Disney Makes Additional Changes to Ad Sales

Disney Makes Additional Changes to Ad Sales »

28 Sep, 2018
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Walt Disney Co. further realigned its ad sales efforts, noting that it would work to position its sales teams to have “a deeper

Elizabeth Banks’ Surprising New Project: Business Interviews

Elizabeth Banks’ Surprising New Project: Business Interviews »

13 Aug, 2018
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Elizabeth Banks has long had a fondness for Dunkin’ Donuts.  When the director and actress was growing up in Massachusetts, the guy who played

NBCU Sees Primetime Ad Gains in TV’s Upfront Market (EXCLUSIVE)

NBCU Sees Primetime Ad Gains in TV’s Upfront Market (EXCLUSIVE) »

27 Jul, 2018
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Advertisers increased the amount of money they were willing to commit to NBC’s primetime schedule, the latest signal that Madison Avenue is

Advertisers Start to Return to Samantha Bee’s ‘Full Frontal’

Advertisers Start to Return to Samantha Bee’s ‘Full Frontal’ »

21 Jun, 2018
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Madison Avenue is in the early stages of making a U-turn for Samantha Bee’s “Full Frontal.” Ever since the comedienne sparked controversy

Fox’s Newest Dramas Will Run During Commercial Breaks (EXCLUSIVE)

Fox’s Newest Dramas Will Run During Commercial Breaks (EXCLUSIVE) »

17 Jun, 2018
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Fox Networks Group hopes to make its commercial breaks as dramatic as the action in some of its best-known series, like “9-1-1,”

Simulmedia Launches ‘Transparent TV’ Advanced Ad Product

Simulmedia Launches ‘Transparent TV’ Advanced Ad Product »

15 Jun, 2018
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Simulmedia, a technology company that makes products for advertisers using so-called “advanced TV,” said it has launched a new offering, “Transparent TV,”

Madison Avenue Seems Wary of Samantha Bee’s ‘Full Frontal,’ Despite Apology

Madison Avenue Seems Wary of Samantha Bee’s ‘Full Frontal,’ Despite Apology »

7 Jun, 2018
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Samantha Bee served up plenty of jokes on Wednesday night. Many advertisers weren’t there to help her in her quest. The first

CMT Extends Its Music Awards Into Nashville City Celebration

CMT Extends Its Music Awards Into Nashville City Celebration »

7 Jun, 2018
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CMT has been trying to turn its annual awards show for country music into something advertisers can sing about. Over the past

ABC Faces Tricky Quest for Ad Dollars After ‘Roseanne’ Cancellation

ABC Faces Tricky Quest for Ad Dollars After ‘Roseanne’ Cancellation »

29 May, 2018
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ABC’s reboot of “Roseanne” was one of the most expensive programs for advertisers last season. Had the show continued into the next

TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee

TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee »

21 May, 2018
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TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown

CNN Woos Tiffany, Volvo to Royal Wedding Coverage

CNN Woos Tiffany, Volvo to Royal Wedding Coverage »

18 May, 2018
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What does it take to get Tiffany to advertise on TV? A big event like the Super Bowl – or this weekend’s

What We Learned From the 2018 Upfronts

What We Learned From the 2018 Upfronts »

18 May, 2018
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TV’s 2018 upfront presentations brought with them new shows and plenty of surprises – just what anyone might expect from this annual

Unwieldy Upfront: TV Market Gets More Complex Thanks to Demands for Data

Unwieldy Upfront: TV Market Gets More Complex Thanks to Demands for Data »

15 May, 2018
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Any veteran of tv ad sales can regale you with a story of how he or she took a client over to

As TV Upfront Looms, Winning Procter & Gamble Ad Dollars Won’t Be Easy

As TV Upfront Looms, Winning Procter & Gamble Ad Dollars Won’t Be Easy »

13 May, 2018
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Every year at upfront time, executives at media companies ask themselves the same question: What do I have to do to snare

ESPN’s Pitch to Madison Ave: You Can’t Ignore Our Live Sports Viewers (EXCLUSIVE)

ESPN’s Pitch to Madison Ave: You Can’t Ignore Our Live Sports Viewers (EXCLUSIVE) »

13 May, 2018
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ESPN’s pitch to advertisers next week is that it already has the most of what they want. The Walt Disney-controlled sports-media giant

TV Upfront: What You Need to Know About 2018’s Ad Haggle

TV Upfront: What You Need to Know About 2018’s Ad Haggle »

13 May, 2018
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Next week isn’t all about the unlimited sushi and seemingly ubiquitous TV-series reboots. Come Monday, it will be easy to get lost

Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan (EXCLUSIVE)

Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan (EXCLUSIVE) »

12 May, 2018
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Media buyers are cheering NBCUniversal’s decision to cut back the number of ads its networks air in primetime. But they don’t share

Fox’s Big Plans to Trim TV Ads Continue to Evolve (EXCLUSIVE)

Fox’s Big Plans to Trim TV Ads Continue to Evolve (EXCLUSIVE) »

12 May, 2018
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Everyone agrees TV viewers want to see fewer TV commercials. But trying to cut back on these 30-second staples isn’t as easy

Vox Media Punches Up Podcast Ads With ‘Silicon Valley’ Interview

Vox Media Punches Up Podcast Ads With ‘Silicon Valley’ Interview »

9 May, 2018
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Vox Media publishes many articles that get people talking. But now the company is doing something it hopes will get its consumers

Fox Has Bold Ideas to Cut Back TV Ads. But They’re Not Easy to Put in Place

Fox Has Bold Ideas to Cut Back TV Ads. But They’re Not Easy to Put in Place »

7 May, 2018
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At Fox Broadcasting, cutting a check to star producer Ryan Murphy, the backer of popular series like “9-1-1” and “Glee,” may be

NBC’s Kentucky Derby Broadcast Includes Several Shots of Bourbon

NBC’s Kentucky Derby Broadcast Includes Several Shots of Bourbon »

6 May, 2018
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One of the nation’s biggest spirits distributors intends to use the Kentucky Derby to advertise one of its popular bourbons without running

YouTube Takes New Aim at TV Advertising Budgets

YouTube Takes New Aim at TV Advertising Budgets »

30 Apr, 2018
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YouTube wants to siphon off more advertising dollars out of the traditional TV ecosystem. Google’s video platform is promising Madison Avenue new

NBCU Will Join ‘Open A.P.’ Audience-Targeting Venture Run by Turner, Fox, Viacom

NBCU Will Join ‘Open A.P.’ Audience-Targeting Venture Run by Turner, Fox, Viacom »

19 Apr, 2018
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More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a

CBS Unveils Sales Group Devoted to New Ad Formats, Innovations

CBS Unveils Sales Group Devoted to New Ad Formats, Innovations »

18 Apr, 2018
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 CBS unveiled a new ad-sales unit, CBS Eye Max,” that will be devoted to striking branded-entertainment partnerships and other types of advertising

Madison Avenue Faces New Curve After WPP Cuts Ties With Martin Sorrell

Madison Avenue Faces New Curve After WPP Cuts Ties With Martin Sorrell »

16 Apr, 2018
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Martin Sorrell in 1985 invested in a small British manufacturer of wire shopping baskets, and began a process that would result in

Viacom Pitches Marketing Services With Ad Time in Upfront Talks

Viacom Pitches Marketing Services With Ad Time in Upfront Talks »

10 Apr, 2018
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Viacom may be known best for its cable networks, but the company responsible for Trevor Noah, SpongeBob Squarepants and a revival of “The

Taco Bell Eyes Sequel for Movie-Trailer Ads Touting Nacho Fries

Taco Bell Eyes Sequel for Movie-Trailer Ads Touting Nacho Fries »

29 Mar, 2018
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Taco Bell has long been one of TV’s most ubiquitous advertisers. But it’s conquering that screen with something straight out of the

TV Ad Spending To Drop By $1B In 2018 As Digital Rises 19%, EMarketer Predicts

TV Ad Spending To Drop By $1B In 2018 As Digital Rises 19%, EMarketer Predicts »

29 Mar, 2018
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As TV viewing continues to change, marketers are trying to keep pace. That means spending on traditional TV ads will fall by

Spark Foundry Elevates Chris Boothe to Global Brand President

Spark Foundry Elevates Chris Boothe to Global Brand President »

28 Mar, 2018
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Chris Boothe was named global brand president of Publicis Media’s Spark Foundry agency, making him one of the industry’s most influential ad

Google Will Help Stephen Colbert Cut Commercial Time From ‘Late Show’ (EXCLUSIVE)

Google Will Help Stephen Colbert Cut Commercial Time From ‘Late Show’ (EXCLUSIVE) »

27 Mar, 2018
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Stephen Colbert will have to do a little extra work tonight, thanks to an advertising deal struck between CBS and Google’s Nest.