This Woman Created Literal Smoky Eye Makeup With Graphic Liner

This Woman Created Literal Smoky Eye Makeup With Graphic Liner »

15 Nov, 2017
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Artfully blending out dark eye shadow to create a smoky eye look is, in the words of Hilary Duff, so yesterday. With

The $8 NYX Epic Ink Liner Is Proven to Be Sex-Proof

The $8 NYX Epic Ink Liner Is Proven to Be Sex-Proof »

11 Oct, 2017
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Now that we know that Urban Decay's latest mascara is sex-proof and which looks Allure editors create to get laid, Reddit just blessed

Woman Responds to Request to Send Nude Photos With Makeup Palettes

Woman Responds to Request to Send Nude Photos With Makeup Palettes »

29 Sep, 2017
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Any person who has ever used a dating app — or, the internet, really — has, invariably, been asked to "send nudes" at

The NYX Liquid Suede Cream Lipstick Vault II Is Here With 6 New Shades

The NYX Liquid Suede Cream Lipstick Vault II Is Here With 6 New Shades »

7 Sep, 2017
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Vault season is upon us, everyone. It's officially the time of year when beauty brands start launching massive sets of their cult-favorite products

NYX In Your Element Palette Collection: See Inside All 6

NYX In Your Element Palette Collection: See Inside All 6 »

29 Aug, 2017
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NYX's latest collection will make you ask your friends what their element is. Yup, now that you're probably fully aware of what their

The NYX Slip Tease Full Color Lip Oils Are Finally Here

The NYX Slip Tease Full Color Lip Oils Are Finally Here »

27 Jun, 2017
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Now that it’s officially summer (we’ve got the 90-degree temps to prove it), I’m saying goodbye to all of my heavy, matte liquid

NYX Is Having a Major Summer Sale

NYX Is Having a Major Summer Sale »

24 Jun, 2017
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You know what they say: you can never have too much makeup. Okay, maybe someone says that. It’s definitely true of affordable,

Everything You Need to Know About the NYX Sale

Everything You Need to Know About the NYX Sale »

24 Jun, 2017
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NYX is one of the best drugstore brands out there. Their products are sold at a great price point but somehow still manage

NYX Is Launching In-Store Professional Makeup Services

NYX Is Launching In-Store Professional Makeup Services »

20 Jun, 2017
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If you’ve ever dropped $50 on makeup at Sephora just so you can get your face professionally done for an event, you’re in

NYX Strobe of Genius Holographic Sticks Are Coming (Update)

NYX Strobe of Genius Holographic Sticks Are Coming (Update) »

19 May, 2017
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UPDATE (May 19, 2017 9:15 a.m. EST): After giving us a glimpse of its magical new highlighter at Coachella, we finally got

The Best Drugstore Mascaras Under $10, According to Reddit

The Best Drugstore Mascaras Under $10, According to Reddit »

25 Apr, 2017
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Sure, the Dior Show, Too Faced Better Than Sex, Benefit Roller Lash mascaras will give you lashes that make people do a double-take

Is a NYX x Farsáli Collaboration Really Happening? (Updated)

Is a NYX x Farsáli Collaboration Really Happening? (Updated) »

19 Apr, 2017
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Updated 1:45 p.m. EST: We’ve got some bad news about that NYX x Farsáli collaboration. A rep for the brand tells Allure

Is a NYX x Farsáli Collaboration Really Happening?

Is a NYX x Farsáli Collaboration Really Happening? »

14 Apr, 2017
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There’s a ton of killer makeup collaborations at the moment. There’s ColourPop x Alexis Ren, Nars x Charlotte Gainsbourg, and M.A.C. x Gabriel

Angel Merino, A.K.A. Mac Daddyy, on the One Beauty Trend He Would Never Try

Angel Merino, A.K.A. Mac Daddyy, on the One Beauty Trend He Would Never Try »

11 Apr, 2017
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I woke up early on Saturday, the day I met Angel Merino, known online as his Mac Daddyy (“two Ys because the Instagram