CVS to Phase Out Photoshopped Beauty Imagery in Stores by 2020

CVS to Phase Out Photoshopped Beauty Imagery in Stores by 2020 »

17 Jan, 2018
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Your next trip down the CVS beauty aisle will come with a big change. The drugstore chain announced today, January 15 in

Drugstore Beauty Products Celebs Wore at Critics’ Choice Awards

Drugstore Beauty Products Celebs Wore at Critics’ Choice Awards »

12 Jan, 2018
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Glam beauty doesn’t have to be expensive.  Sure, celebs pay a hefty price to get dolled up for award shows, but we

Candace Cameron Bure’s Must

Candace Cameron Bure’s Must »

8 Dec, 2017
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The Full House star reveals her favorite skincare products. It's safe to assume celebrities like Candace Cameron Bure use at least a few

Simple Skincare Is Launching $3 Sheet Masks (Exclusive)

Simple Skincare Is Launching $3 Sheet Masks (Exclusive) »

17 Oct, 2017
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Obsessed with Korean beauty? Join the (ever-expanding) club. Lucky for you (and your wallet), your membership doesn't require that you cash in your

People Are Mistaking This $1 L.A. Colors Shimmering Loose Eyeshadow for Fenty Beauty’s Trophy Wife

People Are Mistaking This $1 L.A. Colors Shimmering Loose Eyeshadow for Fenty Beauty’s Trophy Wife »

6 Oct, 2017
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Between the $5 mascara that gives lashes a falsie effect and the $8 eyeliner that can withstand anything, it's safe to say you

C.Y.O. Is The New Drugstore Makeup Line Geared Towards Experimenting With Bold Makeup Looks

C.Y.O. Is The New Drugstore Makeup Line Geared Towards Experimenting With Bold Makeup Looks »

5 Sep, 2017
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Good news for lovers of killer drugstore makeup (read: all of us), beloved cheap beauty brand E.l.f. finally has some real competition. Meet

Burt’s Bees Full Makeup Range Is Drugstore Minimalism at Its Best

Burt’s Bees Full Makeup Range Is Drugstore Minimalism at Its Best »

18 Aug, 2017
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Burt’s Bees has slow-drip teased us with lip balm, skincare, and even protein powder launches — and now, finally — BB is answering

We Tried The Maybelline Master Chrome Metallic Highlighter

We Tried The Maybelline Master Chrome Metallic Highlighter »

12 Jun, 2017
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As far as highlighter goes, there’s dewy, glowy, lit, strobe and then there’s chrome. Maybelline’s new Master Chrome Metallic Highlighter take an extra

The Best Drugstore Black Eyeshadow Is $5

The Best Drugstore Black Eyeshadow Is $5 »

27 May, 2017
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Eyeshadow is trickier than it looks, and the more pigment involved, the trickier it gets. By this logic, black eyeshadow is by far

The Best Drugstore Black Eyeshadow Is $5

The Best Drugstore Black Eyeshadow Is $5 »

24 May, 2017
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Eyeshadow is trickier than it looks, and the more pigment involved, the trickier it gets. By this logic, black eyeshadow is by far

Khloe Kardashian Swears By This Sally Hanson Drugstore Buy for Airbrushed Legs

Khloe Kardashian Swears By This Sally Hanson Drugstore Buy for Airbrushed Legs »

8 May, 2017
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Unlike other seasons, summer beauty calls for you to switch up more than just your moisturizing routine—the parade of leg-baring ensembles marching out

NYX Cosmetics Is Coming to Walgreens

NYX Cosmetics Is Coming to Walgreens »

19 Apr, 2017
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It’s now easier than ever to pick up your favorite affordable beauty products. WWD reports that NYX Cosmetics is coming to Walgreens