Is this the key to perfect skin? Russian beauty treatment that involves having BB cream MICRONEEDLED into your face hits New York – but experts warn there could be severe side effects
- BB Glo, a microneedling treatment, creates semi-permanent foundation
- Aishe Balic, co-founder of Glo Skin & Laser in New York City, has been offering the innovative procedure in her office since earlier this year
- The procedure implants BB cream underneath the skin to help improve uneven skin tone, diminish redness, reduce appearance of scars and improve fine lines
- BB Glo entails a minimum of two, two-hour treatments costing $500
- Experts warn it could cause side effects such as allergic reactions and irritation
A controversial new beauty routine has set the industry alight with interest after promising to ensure a smooth, blemish-free complexion for up to a year at a time – without the need for any foundation.
The flip side however, is the treatment that you have to undergo in order to achieve these results, which involves having BB cream microneedled into your face in a two-hour-long process that has to be done at least two times.
Aishe Balic, co-founder of Glo Skin & Laser in New York City, has been offering the new procedure, which originated in Russia, at her office since July. She told DailyMail.com that there have been overwhelmingly positive results on everyone who has undergone the procedure so far.
New: BB Glo, a microneedling treatment involving BB cream, offers clients the opportunity to have semi-permanent foundation implanted underneath their skin (stock picture)
‘The benefits of the BB Cream is that it evens out skin tone, helps to minimize the appearance of hyperpigmentation and redness, and lessens the appearance of pore size,’ Aishe said.
‘Since we are microneedling the skin, we (are) awakening the fibroblast cells to stimulate and grow new collagen thus helping to reduce the appearance of fine lines and wrinkles.’
Aishe decided to first learn about the procedure when she became interested in microneedling and microblading. People were able to create semi-permanent eyebrows through microblading, so she wondered if it was possible for other areas of the face.
‘Wouldn’t it be cool if you could do makeup that way?’ Aishe said.
This inquiry led her to discover the BB Glo treatment, which she said has been used in Moscow, Russia, for the last four to five years.
BB Glo involves a client coming in for a minimum of two treatments ($500), spaced out four weeks from each other, to set the BB cream underneath the skin.
When a client first comes in, their skin will be numbed by a numbing agent for 30 minutes. During this time, Aishe will work with the client to color match their skin with the BB cream.
‘A lot of people like to go a little bit lighter if they are trying to hide blemishes or pigmentation issues,’ Aishe said. ‘So it helps to brighten, especially underneath the under-eye area.’
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Innovative: Aishe Balic, co-founder of Glo Skin & Laser in New York City, has been offering the new procedure (pictured) in her office since earlier this year
Interesting: The microneedles penetrate the skin with the BB cream so it lasts for six months to one year
Incredible: Aishe said clients (pictured right is one woman, 23, after the procedure) experience a decrease in redness, hyperpigmentation and scarring
The microneedling will begin once the skin is numb and entail tiny needle pricks implanting the makeup deep within the skin to act like a semi-permanent foundation underneath the top layer.
‘We basically go as deep as we can without hitting the dermis,’ Aishe said.
The tool will go as deep as 1mm to 1.5mm depending on the thickness of the client’s skin. It will then be pulled back to hit skin layers closer to the surface.
Once the area is microneedled, it is then set with a mask to help soothe the skin before getting gently wiped off with a dry towel or sheet.
For 24 hours, the client is unable to wet their face to help the BB cream set underneath the skin. It is also recommended to avoid the gym for 72 hours and any sun exposure or use of Retin-A products for one week.
‘The longer you go without putting any foundation on the better because you want your skin to heal,’ Aishe explained. ‘You don’t want to put anything into your pores. They’re kind of sensitive right after microneedling.’
Clients will typically experience redness, dryness and flaking skin a few days after the procedure. The 10-day mark is when they should notice the change in their skin tone and decrease of pigmentation and marks.
Aishe said the average client will do two to three treatments, and the results will last six months to one year depending on how well the skin is cared for after the procedure.
Improved: The treatment gives the appearance of BB cream on the skin, but experts warn it could cause adverse effects such as allergic reactions and irritation
The BB cream naturally phases out of the body within the year as the skin continues to regenerate itself layer by layer, Aishe explained.
But the procedure, which has yet to be FDA regulated, comes with critics who warn against possible side effects.
‘While this procedure certainly has appeal, we just don’t have data yet to give it the green light from a safety perspective,’ Dr. Darren Smith, a board certified plastic surgeon in New York City, told DailyMail.com.
‘Short-term problems could include issues ranging from infections to pigmentation irregularities or allergic responses,’ he continued. ‘Long-term problems might include adverse effects on skin texture over time with repeated applications or even more severe health problems depending on the chemicals used,’
These concerns are recognized at Aishe’s office who said she and her employees make sure to regulate the clients undertaking the procedure.
She explained that anyone with known dermatitis, psoriasis, cystic acne, skin allergies or any active inflammation on the face is excluded.
‘If you’re just concerned about whether or not you will have a reaction, we’ll do a test treatment to see how your skin reacts,’ she said explaining that the test go either on the neck or underneath the hairline. ‘But for the most part, as long as I’ve been working with it, I haven’t had any negative reactions.’
As for the formula used to implant underneath the skin, it is claimed to contain no harsh chemicals, dyes or metals.
‘It doesn’t have any harsh chemicals and you’re not putting anything different then what we put on a daily basis on our face,’ Aishe said.
Since starting the procedure earlier this year, she has received positive feedback from all of her clients who boast even skin tones, diminished redness and improved appearance of scars.
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