Featuring the queen of daytime TV and a celebrity male model, the Marks & Spencer Christmas advert looks set to be the most star-studded of the festive season.
The high street heavyweight today released a first look at its clothes and homeware campaign, becoming the latest retailer to join in the race for customers’ attention.
Brand ambassador Holly Willoughby, 37, stars in the TV spot, sporting some of the brand’s ‘must-have’ jumpers, skirts and coats as she dazzles her way through a delightful festive season.
Meanwhile model David Gandy, 38, swaps his smouldering campaign shoots for a messy kitchen as he dons a pair of marigolds to do the washing up.
Adding to the A-list factor, Sir Tom Jones provides the soundtrack for the video with his feel-good track Give A Little Love.
Today also saw the launch of the separate M&S food advert – a rather more low-key affair featuring real customers and staff gushing over their favourite festive treats.
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Festive fun! Marks & Spencer brand ambassador Holly Willoughby, 37, stars in the first look of the British high street retailer’s new Christmas campaign, which will be released next week. In one scene Holly, dressed in M&S clothes, waits at a bu stop with a nurse and life-size fairy
Family time: The 60-second TV spot opens with mother-of-three Holly plugging in a set of fairy lights to illuminate a beautifully decorated Christmas tree in a cosy living room
Getting stuck in: Model David Gandy, who has had several clothing collections with M&S, dons a pair of marigolds as he plays the role of a son-in-law desperate to impress by doing the washing up. The feel-good campaign is set to Sir Tom Jones’ track Give A Little Love
The campaign, which will be released in full next Tuesday, focuses on the highlights of a typical Christmas period – from office parties and decorating the tree to buying presents and nights on the sofa watching TV.
For the first time, the advert focuses on the retailer’s products and festive must-haves, rather than a broader heart-warming story seen in years gone by.
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The 60-second spot opens with Holly asking, ‘What makes Christmas, Christmas?,’ before she wriggles under a beautifully decorated Christmas tree to plug in a set of twinkling fairy lights.
As the music picks up, the party season gets underway with an attractive model strutting her stuff through a series of soirees while dressed in a trio of outfits from the retailer.
Plenty of present ideas: The campaign sees Holly modelling pieces from the retailer’s winter collection, including this purple coat. It is part of her role as M&S brand ambassador
Cosy and comfortable: Pieces like this tartan skirt and chunky yellow jumper will give customers plenty of inspiration for their Christmas present lists
Marks & Spencer released its food campaign today as it launches its bid to lure customers with its festive treats.
The TV spot features real customers and employees from across the UK who were asked to pick their favourite offering from the retailer’s food department.
It marks the first unscripted advert in the retailer’s history, with producers trusting that their genuine excitement and enthusiasm will resonate with potential customers.
The campaign is far more low-key than the clothes and home offering, featuring groups of people sitting on the sofa, interspersed with mouth-watering shots of food.
The TV spot features real customers and employees from across the UK who were asked to pick their favourite offering from the retailer’s food department
A delicious roast turkey is sure to entice customers planning their Christmas lunch
Another festive favourite, mince pies, also make an appearance in the campaign
In a nod to Bridget Jones three friends cuddle up on the sofa in a selection of brightly-coloured jumpers while singing their hearts out to the film’s unofficial anthem All By Myself.
Elsewhere David Gandy, who has released several clothing collections with M&S, plays the role of the son-in-law desperate to impress as he puts on a pair of rubber gloves and prepares to put himself to good use in the kitchen.
The advert also offers three different endings in a bid to keep customers interested in the weeks leading up to Christmas.
Feel-good factor: In a nod to Bridget Jones three friends cuddle up on the sofa in a selection of brightly-coloured jumpers while singing to the film’s unofficial anthem All By Myself
First look: The advert, which will be released in full next week, also offers three different endings in a bid to keep customers interested in the weeks leading up to Christmas
Marks & Spencer also released a second campaign focusing on its food section, which sees customers across the UK revealing their favourite festive treats, from Brussels sprouts to Christmas pudding.
The brand is the latest in a string of stores to release their festive offerings, with Aldi, Currys PC World and TK Maxx among those who have already launched.
Among the big names still to emerge is John Lewis – arguably the biggest release of the festive season.
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