Many fashion brands are often criticized for featuring uber-lean models and airbrushing “flaws,” a practice that creates a culture of unrealistic expectations and low self-esteem among consumers. However, ASOS is bucking the trend by featuring swimsuit models with stretch marks:
And their fans are so here for it:
I honestly love asos for not editing out their models stretch marks 👏 pic.twitter.com/ls070aY8gn
— baby nymph~ (@LilmskittenMFC) June 26, 2017
Some of ASOS’s featured models also have birth marks and acne scars — because guess what? Those can be just as beautiful too.
WELL DONE ASOS 👏 faint stretch marks and acne scars that aren't hidden pic.twitter.com/yTrRgQr2UL
— olive (@OliviaTuffrey) March 13, 2016
ASOS has exercised size inclusivity for a while now — their plus-size line, ASOS Curve, launched in 2010, and their men’s tall and plus-size lines debuted earlier this year — but the retailer’s latest move to include model’s skin imperfections continues to move the needle toward self-acceptance.
Until every woman learns to love her body, regardless of how she looks, go ahead and buy all the ASOS swimsuits to show your support.
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