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ASOS Wins Major Brownie Points for Featuring Swimsuit Models With Stretch Marks and Scars

Many fashion brands are often criticized for featuring uber-lean models and airbrushing “flaws,” a practice that creates a culture of unrealistic expectations and low-self esteem among consumers. However, ASOS is bucking the trend by featuring swimsuit models with stretch marks:

And their fans are SO here for it:

Some of ASOS’s featured models also have birth marks and acne scars — because guess what? Those can be just as beautiful, too.

ASOS has exercised size inclusivity for a while now — their plus-size line, ASOS Curve, launched in 2010, and their men’s tall and plus-size lines debuted earlier this year — but the retailer’s latest move to include model’s skin imperfections continues to move the needle toward self-acceptance.

Until every woman learns to love her body, regardless of how she looks, go ahead and buy all the ASOS swimsuits to show your support.

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Source:www.cosmopolitan.com/health-fitness/a10240246/asos-wins-major-brownie-points-for-featuring-swimsuit-models-with-stretch-marks-and-scars/

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