I admit it: when a box of sparkling water from Ugly Drinks showed up on my desk, I ignored it for several days. The ubiquity of sparkling water just feels so embarrassingly . . . millennial. The bubble-infused beverage has become such a mainstay in the diets and at the social gatherings of 20- and 30-somethings that it’s hard to remember how we hydrated before it. Why the obsession? Based on absolutely no research, I am certain we can chalk it up to two key factors: global warming (we’re thirsty!) and our generation’s propensity to drink less alcohol (we’re boring!).
I like sparkling water; I don’t love it. I’ll take a coconut La Croix — the best La Croix flavor, don’t @ me — but only if there’s no wine. I despise the noncommittal, vaguely fruit-adjacent flavor of so many sparkling waters, as though someone just served me Pellegrino from a glass they forgot they drank Hi-C out of earlier. Others are so aggressively bubbly you have to sip them in slow-mo to prevent hot-air ballooning (a real medical condition I swear I didn’t just make up). So, once I did snap open a cherry Ugly, I was surprised I liked it. A lot. Here’s why:
When I threw a party over Memorial Day weekend, at least a dozen people asked me about the adorable sparkling water I was hawking liberally from the fridge. Where could they buy it? Well, buckle up, my friends, because this is where it gets super millennial. The UK-based beverage line is available in a few spots on the East Coast . . . but is mostly sold via a monthly online subscription. I initially felt ridiculous subscribing to water with bubbles in it. Then, I considered that a) I am a sucker for wine clubs, which operate in much the same manner; b) I love receiving things in the mail; and c) I have to stop myself from consuming an entire case of cherry-flavored Ugly in a single sitting. Up I signed. My monthly supply of 24 cans of cherry Ugly, with tax and shipping, comes to $27.20. That’s $1.13 per can. What else can you even buy for $1.13 these days? A single pencil? One lightly used Ziploc bag? I don’t know.
If you want to give Ugly Drinks a try, the brand was kind enough to give me this code to share with POPSUGAR readers, which lands you 50 percent off your first order: UGLYSUGAR. It’s simple, really. You, like me, can recognize that your sparkling water resistance is futile and fully accept your millennial fate or continue to eschew effervescence in favor of a flat-water existence. The choice is yours.
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