And no, it’s not “I love you.”
The new survey of 2,000 people found a partner simply saying the words “I like that” in bed ranked the second most effective way to ramp up the mood.
The study, conducted by sex toy retailer EdenFantasys.com, revealed couples’ biggest turn-ons and turn-offs and found that 76 per cent of respondents like their partner giving them a little verbal reassurance in bed.
Nibbling on the ear was another huge turn on while eye contact during sex was something that really got people going.
A saucy 46 per cent say sex toys in bed are a big turn-on.
But the survey also found that different things worked for men and women.
Men seemed to get a lot more out of going down on their partner than women, with 76 per cent saying performing oral sex on their partner is a turn-on for them compared to only 56 per cent of women.
In fact, nearly one in four (23 percent) of women reported that going down on their partner was a turn off.
Anal sex was another thorny subject.
Over half of men (52 percent) called it a turn on, compared to 19 per cent of women.
And 57 per cent of women actually consider it a complete turn-off.
Being teased during sex was one thing women liked more more than men, with 52 per cent of women calling it a turn on compared to 49 per cent of men.
But it’s not just sex acts that ranked in the list.
Just smelling good was voted as the biggest non-sexual turn on, with 69 per cent of the respondents flagging it.
Being affectionate was the second biggest (64 percent) and making somebody feel appreciated completed the top three with 61 per cent listing it as a turn on.
“The study showed that non-physical affections are the biggest turn-ons for everyone,” said Fred Petrenko of EdenFantasys.com. “‘All we need is love’ is as true today as it’s always been.”
The biggest turn ons for couples
Neck kisses
My partner telling me “I like that”
My partner undressing me
My partner going down on me
Undressing my partner
Nibbling my ear
Lingerie
Eye contact during sex
Going down on my partner
Being teased
Sex toys
Dirty talk in English
Partner doing a striptease
Being dominated
Partner being rough
My partner spanking me
My partner pulling my hair
Biting
Having to be quiet and sneaky (“don’t wake the roommate,” etc.)
Role-playing
The survey also pinpointed 37 as the age when couples are at their kinkiest overall.
Being turned on isn’t such a rarity, either, with some saying they’re noticeably turned on three times every day, with one in five (19 percent) saying it’s actually more than that.
The most likely time to be turned on is 2:46pm.
“Not surprisingly, sex toys are one of the major turn-ons for many couples,” added Petrenko.
“We encourage people to experiment more in the bedroom for a happier and sexier life.”
The top 20 turn offs
Poor hygiene
Being mean
Being rude to waitstaff
Eating with mouth open
Being flirty with other people
Talking about exes
Being cocky
Talking too much/not listening
Dressing poorly
Baby talk
Insecurity
Long fingernails
Wearing too much cologne/perfume
Being cheap
Lack of confidence
Body hair
Being too “handsy” in public
Bad driver
Poor taste in shoes
Calling me pet names in public
Top 5 turn-ons in bed for men
My partner telling me “I like that”: 78 percent
My partner going down on me: 78 percent
Undressing my partner: 78 percent
Going down on my partner: 76 percent
Neck kisses: 76 percent
Top 5 turn-ons in bed for women
Neck kisses: 82 percent
My partner telling me “I like that”: 74 percent
My partner undressing me: 68 percent
My partner going down on me: 67 percent
Undressing my partner: 63 percent
Top 10 non-sexual turn-ons
Smelling good: 69 percent
Being affectionate: 64 percent
Making me feel appreciated: 61 percent
Dressing nice: 46 percent
Intelligence: 45 percent
Confidence: 43 percent
Generosity: 39 percent
Active listening: 39 percent
Playing with my hair: 34 percent
Being taller than me: 28 percent
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