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The new ASOS shopping tool you need to know about

Famed for being the go-to site when it comes to everything from last-minute wedding guest outfits to forgotten holiday essentials, the fashion giant is undoubtedly our first pit stop when it comes to sourcing sartorial must-haves.

And now, ASOS have introduced a visual search tool that we didn’t even know we needed. The innovative new addition will enable shoppers to upload a photograph of the outfit they are searching for and the online retailer will scour the website on their behalf.

Whether it’s a screenshot of your favourite blogger’s latest Instagram snap or a photograph of a magazine’s shopping pages, the fashion giant will search over 85,000 items to find the most relevant. And if the item isn’t in stock, the site will recommend similar pieces.

In order to use the function, you simply need to download the latest version of the app. Then, select the camera icon on the search bar and upload your chosen image. ASOS will then pull together up to 100 options for you to choose from.

The tool is currently only available to use on the iOS app though the brand is expected to introduce the latest must-have gadget to Android in the near future.

Sorry, Zara.

Source: http://www.harpersbazaar.co.uk/fashion/fashion-news/news/a43210/asos-online-visual-search-shopping-tool-app/