Moschino has unveiled a collaboration with 80s children’s toy brand My Little Pony, which debuted during Milan Fashion Week last night.
The kitsch collection – available to buy now – features T-shirts, dresses, knitwear, coats, underwear and swimwear, as well as accessories such as a lunch-box bag and key chain. The famed pony motif adorns most pieces and the range largely comes in shades of bubblegum pink and baby blue. Prices start at £43 for a phone case, going up to £1,453 for a pink leather jacket.
Creative director Jeremy Scott’s love of pop culture lends itself well to collaborations – he’s previously worked with Magnum, Adidas, McDonald’s and Santa Cruz Skateboards – but his sense of playfulness and fun have attracted some raised eyebrows in the industry by those who think he’s making fun of the fashion world.
“I’m just trying to raise a smile,” he told us back in June. “Clothes aren’t meant to be worshipped at a church alter. I have a different approach to most designers.”