When you think of California in the late 1970s, your mind no doubt conjures up images of long-haired kids in back-to-front baseball caps, carving up empty swimming pools on skateboards. It was the dawn of skate culture; one of the few youth movements to truly stand the test of time, and there’s one brand that has been an integral part of the scene from the start.
For the last 40 years, Vision Street Wear has been drawing inspiration from street culture, skate culture and underground music, managing to stay true to its roots while still pushing boundaries.
The legendary label’s unique approach has made it the sponsor of choice for world class pro-skaters such as Mark Gonzalez, Duane Peters and Lance Mountain to name a few, and with an ever-growing presence on early vert ramps, Vision Street Wear began to garner more and more loyal fans.
Today, the label is regarded as one of the most iconic within skating circles – and it’s never been easier to get your hands on key pieces from the brand’s threads. Its new collection – a 26-piece range featuring essential outerwear, tracksuits and jerseys that eschew fleeting trends and are designed to outlive seasonal boundaries – is available now in select Topman stores and online at topman.com.
As the line between sportswear and skatewear becomes increasingly blurred, the tracksuit has found a new audience. This functional, sports staple is now the preferred uniform for streetwear aficionados and skaters alike, offering comfort and cool in equal measure.
For its new collection, Vision Street Wear’s take on this modern classic features a branded zip pull, white piping detail throughout and signature ‘VISION’ branding, emblazoned on the lower back.
Buy Now: £110.00
Streetwear and skate culture are both known for their use of bold, in-your-face graphics and eye-catching designs; Vision Street Wear was instrumental in taking this look mainstream. The brand became well known for its use of hypnotic patterns and loud artwork, and the new collection stays true to its heritage.
With a dizzying, blurred ‘VISON’ logo to the chest, this T-Shirt is a perfect example of the type of design the label is famous for.
Buy Now: £30.00
Retro-look football tops have been making their way off the pitch and into the streets and skateparks for a while now, due in no small part to their breezy comfort and the fact that, well, they just look cool.
Vision Street Wear is championing the style in its latest collection, in the form of this slick green-on-white, 1990s-inspired number, with ‘76’ detailing to the back, ‘VISION’ branding to the chest and a classic knitted collar.
Buy Now: £35.00
The beauty of a tracksuit is that it’s modular – you can either stick the whole thing on, or wear the jacket and pants separately with different outfits.
These tracksuit bottoms are part of a set from the new collection, but would look great worn on their own with an oversized T-shirt and a pair of trainers.
With reflective branding to the side, reflective piping detail and zip adjustments to the cuffs, they’re ideal for those dusky autumn evenings.
Buy Now: £45.00
Is there an item of clothing more deeply ingrained in streetwear and skate culture than the hoodie? Perhaps not. This staple piece has long been favoured for its laid-back appeal and functional design.
With modern touches like a contrast hood and embroidered branding throughout, Vision Street Wear adds the perfect contemporary twist to this timeless urban essential.
Buy Now: £45.00
Shop the full Vision Street Wear collection now online at Topman.com.