When it comes to Christmas dinner, there are a few things that will be on pretty much everyone’s plate.
From slices of turkey, to roast potatoes and lashings of cranberry sauce – and let’s not forget the Brussels sprouts.
Because apparently that’s what we have been doing for the last three years – forgoing the sprouts.
So Marmite and Iceland have teamed up for a special Christmas campaign to save the humble sprout – and in true Marmite fashion, you’re either going to love it or hate it.
According to a study of 2,000 people, a third of Brits haven’t served Brussels sprouts in the last three years and a fifth haven’t brought sprouts in their life.
In a bid to stop the sprout from disappearing all together the two companies are launching a special product this Christmas – Marmite Sprouts.
Yep, you read that right.
The frozen Brussels sprouts are smothered in a savoury Marmite butter and are suitable for vegans.
Those wanting to give them a go can snap up a bag for just £1.50 from November 19 onwards, when they’ll be available in store and online.
Iceland announced the quirky collaboration on Twitter, proclaiming "two wrongs definitely make a right!"
Social media users were divided over the new Christmassy treat.
One user wrote: "Get in my life!!!"
Another said: "I’ll be at a table on my own but I don’t care, take my money."
A third added: I’m sorry but these sound amazing!!"
But not everyone was quite so keen.
"If I didn’t know better I’d have thought this was an April Fools," joked one person.
"Rank," exclaimed a second.
"I love sprouts but Marmite is just wrong, that just spoils them," added someone else.
This isn’t the only bizarre product the supermarket will be selling over the festive period – they also have Christmas tree flavoured crisps, made with real pine needles.
Iceland hit the headlines last week after their Christmas advert was banned from TV for being too political.
The animated ad features a young girl and a baby orangutan, called Rang-tan, and is intended to highlight the destruction palm oil production is causing in rain forests.
Thousands were outraged by the decision to ban it and even set up a petition calling on Theresa May to revoke the ban.
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