But in recent months, the mum-of-three seems to have swapped her attainable high street wardrobe for a far more expensive look.
Earlier this year, Holly was regularly sporting pieces by retailers such as Topshop, Zara and Marks & Spencer.
While she does still include some of these brands in her daily #OOTD posts, they're often replaced by high-end designers.
Just yesterday, the 37-year-old wore a £114 denim Reformation dress for a taping of Celebrity Juice.
And on Monday, she presented This Morning in a £280 mini by Parisian label Sandro.
This is in stark contrast to the Very dress she chose for an episode of This Morning back in April, which cost just £38.
A trousers and jumper combination she donned in May set her back a very reasonable £76.
Celebrity stylist Lucas Armitage tells Femail: "I really have noticed a shift with Holly’s style; where we once saw high street steals we now see designer pieces.
"Holly has always thrown in the odd mid to higher-end piece, but now it seems her daily wardrobe is a high street-free zone.
"For me this is a bit of a shame – I loved that she demonstrated how amazing our high street was.
"Of course, we all know Holly now earns an equal amount to co-host Phillip Schofield, and has designers chomping at the bit to dress her; it’s hardly surprising she is embracing high end styling."
The brand is set to encompass six categories – home, fashion, baby, wellness, living and travel.
Truly's website explains: "It’s about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier."
Lucas adds: "Her new found styling direction may partly be due to her lifestyle brand launch.
"This is high end and it could be a simple case of her wanting to practice what you preach."
For the sake of our bank balances, let's hope she can find a happy medium.
In more fashion news, Topshop has just brought out Holly Willoughby’s dress in a THIRD colour… and it’s already sold out.
Kylie Jenner’s Adidas trainers are finally here – but they don’t come cheap.
And Michelle Keegan’s £45 sell-out denim bodycon dress is back in stock… and is also in black.
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