Shoppers weren’t happy
Asos have come under fire today after it labeled a size 10 as ‘large.’ The sizing of a pair of Pull & Bear shorts sold on the site began at UK size 4, labeled XS, and finished at a UK size 10, which it referred to as ‘L’.
Shoppers were quick to condemn the company on social media, saying that sizing items in this way was ‘dangerous’ and sent the wrong message to young girls who might already be sensitive about their dress size.
Asos have claimed it was a technical error, saying in a statement released shortly after the Twitter storm, “We’re really sorry for the confusion caused by the technical glitch, which meant certain Pull & Bear sizes weren’t represented properly. This particular style has now been fixed and back online.
On the Pull & Bear website a size chart matches sizes XS-XL with European sizes. It lists a ‘Large’ as an EU 40, which in UK sizing would be a 14. Pull & Bear is owned by Spanish company Inditex, who also run Zara, Bershka and Mango.