This is a genius ad campaign!
In honor of April Fools’ Day, SodaStream enlisted the help of everyone’s favorite scientist Paris Hilton to save the world from plastic bottles!
Related: Kim Kardashian Wishes Paris Happy Birthday!
In the first part of the spoof, the hotel heiress-turned-scientist announces her million dollar “miracle that will cure the world” — before the whole thing turns out to be a scam!
But, have no fear, that’s where SodaStream comes in to help!
Without further ado, watch Paris bust out her acting chops (below)!!
Great messaging in a fun and smart way! That’s hot.
[Image via YouTube.]