Kendrick Lamar is rewarding fans for their patience. Just a week after sharing his Donald Trump–dissing comeback track “The Heart Part 4”, the Compton rapper has returned with another scorched-earth spitfire. Titled “Humble,” the new track arrives with a fiery video that finds the post-aughts West Coast torchbearer assuming the roles of some pretty familiar figures. In the three-minute video, we see Kendrick as the Pope, cloaked in white robes, as Jesus in a reconstructed take of Leonardo da Vinci’s iconic 15th-century painting The Last Supper, and as a human embodiment of literal fire.
That’s just to name a few. In “Humble,” we also see Kendrick sitting in a salon, laying on piles of money — which he’s rightfully earned as one of the most innovative artists working today — and, perhaps most memorably, teeing off on top of a car along the Los Angeles River. “My left stroke just went viral,” he declares, as if anticipating the GIFs of this exact moment that will no doubt follow on Twitter.
Another instantly recognizable takeaway line from the song has Kendrick speaking out against Photoshop — specifically, the whitewashing of black models. “I’m so f*cking sick and tired of the Photoshop,” he raps, as an image of a model with straightened hair and lots of makeup morphs into a shot of her with seemingly no makeup and natural hair. He also shouts out stretch marks, which we are so here for.
The track, which was produced by radio hitmaker Mike Will Made-It, has a visual directed by Dave Meyers & The Little Homies, the latter of which is a duo that includes Kendrick and Dave Free, the president of TDE, as Pitchfork reports.
It’s one more reason to get excited for Kendrick’s follow-up to 2015’s brilliant, shape-shifting To Pimp a Butterfly. Currently, there’s no release date for his fourth studio album, but if the line “Y’all got till April 7 to get y’all sh*t together” in “The Heart Part 4” is any indication, the wait won’t be much longer.
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