Jungle sensation Holly Willoughby’s days co-hosting shows may be numbered.
TV chiefs impressed by the 37-year-old on I’m A Celeb want her to present her own primetime show.
The plans for Holly next year could triple her estimated £11million fortune, say TV insiders.
But they may also mean she has to leave ITV ’s This Morning after nine years, which she has co-hosted with Phillip Schofield, 56.
One source said: “ITV are looking at giving Holly her own primetime show. They think she would do a fantastic job but it is about finding the right programme for her.
“Some think she could be the new queen of Saturday night TV.”
Another industry insider said: “Bosses think they’ve struck gold with Holly. She has huge support.” There is even talk about her becoming the new Cilla Black.
Holly has just wowed the nation by stepping in for Ant McPartlin to present I’m A Celeb with Declan Donnelly, 43.
The mum-of-three earns £600,000 a year from This Morning and another £150,000 per series as a team captain on comedy panel game Celebrity Juice, which is produced by her husband Dan Baldwin.
Since making her name on kids’ TV in the early 2000s, the presenter has become one of the most recognised faces in showbiz.
Away from television shows she makes big money from advertising.
She is currently the face of big brands including cosmetics giant Garnier and Marks & Spencer. She also banked a six-figure sum when she became a Diet Coke ambassador last year.
She has also backed Microsoft’s Windows Phone, Optiwell yoghurt drink and a bedding range with Dunelm. Her white teeth are understood to have bagged her an £80,000 deal with Oral B and their whitening toothpaste in 2012.
She was about to launch her lifestyle brand Truly but quit in September due to work and family commitments. Dec took a break from presenting after being caught drinking and driving in March.
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