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What are we to make of the fetish for certain electrical goods…

My first introduction to Dyson came via a seriously anal friend with a highly developed cleaning fetish. She practically frothed at the mouth as she sang the praises of this revolutionary bagless vacuum cleaner. Intrigued by her enthusiasm I promptly went to order one for myself over the phone (I am talking mid 90s here people) and nearly gagged at the $600 price tag. But once I took delivery of this little baby, my vacuuming life was transformed forever.

The latest member of the Dyson Airwrap hair styling family

The latest member of the Dyson Airwrap hair styling familyCredit:Jennifer Soo

Flick to 2018 and the meteoric rise continues. Sir James Dyson, the man behind the earth-shatteringly effective vacuum cleaner that uses whirlwinds to suck and separate dirt while maintaining super suction, has reaped the vast rewards of his zealous dedication to the craft. In fact Sir James now owns more land in England than the Queen.

“I made 5,127 prototypes of my vaccum before I got it right,” he revealed. “There were 5,126 failures. But I learned from each one. That’s how I came up with a solution. So I don’t mind failure.

“We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.”

Mummy bloggers (and regular humans too) the world over are obsessed. Oneyummymummy.com gushes saying, “I think I am ready for a full on steady relationship (Channel 4 documentary anyone? On how I’ve just married my Dyson.)” Even my 26-year-old son wants one, the Dyson V10 Absolute cordless vacuum no less, for a mere $999; start saving Harrison.

Stephanie Darling puts the AirWrap through its paces.

Stephanie Darling puts the AirWrap through its paces.Credit:Dyson

This is pretty much how I feel about my latest beauty obsession, the just-released AirWrap, which follows on the hugely successful heels of its sister, the cult Super Sonic hairdryer. My lips have been sealed about talking about the AirWrap with a big fat NDA until today! I was in London for the top-secret reveal with lots of behind the scenes access at Dyson HQ (a virtual city in itself) and wonderment at the power of the tiny but oh-so-powerful motor that drives the perfectly heated air generated by this styling behemoth-in-the-making.

So here goes. I have to tell you I have seriously drunk the Kool Aid. The Dyson Airwrap Styler, $699, dyson.com.au is a fast, high-pressure, high-tech hair styling tool with seven attachments to blow dry, brush and tong hair with perfectly heated air that curls, waves, smoothes and dries without the damage of extreme heat. The barrel tongs are the brains of the operation with a spinning vortex of perfectly heated air around them that automatically attracts, wraps and curls hair. Even I managed to create salon-worthy tousled locks with the super-clever, gentle hair sucking tongs that have to be seen to be believed.

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