Millennials can now say, “Oh, hi” to another affordable, highly-Instagrammable beauty brand. Urban Outfitters’ Ohii is the retailer’s first in-house beauty brand that will make its debut this fall.
The teen mainstay store has the beauty-obsessed millennial aesthetic on-lock. Its packaging is minimal with pastel accents and a typeface that’s reminiscent of an old-school typewriter. In a nutshell, it’s just begging to be ‘grammed.
Our three favorite words: add to cart.
The products in the brand’s 13-piece lineup includes face masks, cream highlighter, liquid lipsticks, and more with prices ranging from $8 to $24. Ohii officially launches on Sept. 10 at Urban Outfitters stores and urbanoutfitters.com, but you can keep scrolling to get a first look at all of the brand’s products now.
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Ohii True Matte Lip
Available in six colors, this liquid matte lipstick has a velvety texture that feels smooth and stays on lips for hours.
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Ohii Soft Glow Highlighter
This cream highlighter comes in two different sets of shades so that you get the best glow for your skin tone.
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Ohii Big Reveal Detox Mask
This selfie-worthy mask gets rid of all of the dirt, oil, and impurities that are clogging up your skin so that when you peel it off, you’ll have a dramatically clearer complexion.
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Ohii Gummy Gloss
In case you haven’t heard, lip gloss has made a comeback, and Ohii agrees. The Gummy Gloss comes in three shades that are metallic and sparkly, but never sticky.
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Ohii Mini Mascara
The brand’s Mini Mascara has a thin wand that allows for precision application — no lash will be missed.
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Ohii Pure Stick
This natural deodorant is aluminum-free and comes in two scents: fresh rose and citrus tea.
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Ohii Products
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Ohii Glass Powder
Ohii’s mattifying powder cuts out all unwanted shine. Plus, it’s transparent on every skin tone.
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Ohii Daydream Hand Cream
Who doesn’t love soft, hydrated, hands? Choose between citrus tea, rose, or almond scents.
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Ohii Magic Hair Wand
Get rid of mid-day flyaways by running Ohii’s wand over stray hairs.
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Ohii Wake Up Pen
Run this dewy pen around your eye area to help you look more awake. The reflective finish works well on its own or under your go-to concealer.
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Ohii Shadow Palette
The brand’s 10-pan eyeshadow palette comes in two different sets of shades. Whichever one you choose, the eyeshadows have three different finishes to play with.
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Ohii Lip Jelly
This super-hydrating lip comes in three scents: rose, citrus tea, and mint. Pick one and you’ll lips will stay smooth all day long.
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