UPDATE (May 19, 2017 9:15 a.m. EST): After giving us a glimpse of its magical new highlighter at Coachella, we finally got a closer look at the NYX Strobe of Genius Holographic Sticks. You might have missed the first video of them in action since it didn’t appear on the beauty brand’s Instagram page. Instead, we peeped it on Beautycon’s account. This may seem like a totally random place to spot it, but it’s not, given that the multidimensional stick will be making its debut this weekend at Beautycon NYC, which is basically a music festival-meets-convention for your favorite makeup brands.
In the video below, you can see just how mystical and unicorn-like the new holographic illuminators look on two different skin tones. Models with fair and medium skin tones swiped the stick on their cheekbones. The result: a prismatic purple sheen that is bound to make people stop and stare — in the best way possible. We could only imagine how amazing it would look on deeper skin tones. Once we get our hands on these, we need to swatch them ASAP.
As for the official launch date for the NYX Strobe of Genius Holographic Stick at your local drugstore, it hasn’t been announced just yet. Stay tuned, our fellow glow lovers.
This post originally appeared on April 17, 2017.
We’ve never been quiet about our favorite beauty products. We’re huge fans of NYX palettes, especially the brand’s highlighting hero, Strobe of Genius. Even Angel Merino, A.K.A. Mac Daddyy, told us it’s his favorite. The palette contains seven different hues for max glow appeal, including lavender, gold, and champagne. Now the brand is expanding on the palette with all-new NYX Strobe of Genius Holographic Sticks and we’re ridiculously excited.
NYX showed a sneak peak of the sticks at Coachella this weekend, showing all of us on Instagram what we weren’t able to see IRL. It looks like there are two different shades, though it’s possible more are coming. From the Insta Story photo, they look peach and lavender, though the color shifts when the product moves. As much as we love the Strobe of Genius palette, there’s something so easy about highlighting sticks. All you have to do is swipe and go.
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We don’t know exactly when the NYX Strobe of Genius Holographic Sticks are launching but the Insta Story does say “coming soon.” Let’s hope it’s really soon. We’ve reached out to the brand and will of course update you as soon as we get more information on this exciting new product.
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