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Exclusive: ASOS Is Launching Its Own Makeup Line and We Have All the Details

If you've ever shopped at ASOS before — and if you haven't, what are you waiting for? — then you know firsthand just how addictive it is. (Seriously, I'd go as far as to say it's up there with Netflix.) With myriad brands to choose from, all at different price points, many of which are very affordable, I could easily spend hours and hours perusing their seemingly endless selection, and often have on a Friday night with zero regrets.

Aside from the aforementioned, one of the many things I adore about ASOS is its impressive beauty collection, which includes classic brands like NARS and Stila, as well as more niche options from Frank Body, Barry M, and The Ordinary. But you know what? It's about to be 100 times better because come September 20, you'll be able to get your hands on ASOS's very own eponymous beauty section, which the online retailer has relaunched as ASOS Face + Body.

Yeah, go ahead and take a minute to let it sink in.

You back? OK, cool. Now, for the details. ASOS makeup will soon be available to the masses, and let me just tell you: I'm already in love. The collection includes 16 products and 46 shades, all of which are creamy, delectable, and affordable AF. (No breaking the bank here.) Look forward to all your go-to staples like bronzer, blush, highlighting sticks, eyeliner, and more. Additionally, ASOS will be dropping another round of products in January 2018, so once you've tried everything from this collection, you can start counting down the days until the next drop.

With the launch of its new line, ASOS also brings you its Face + Body campaign, which focuses on freedom of expression and having fun with makeup and features influencers Richie Shazam, Jazelle, and Chen Liu.

The official tag for its campaign is #ASOSGoPlay, so once you stock up on your favorite products, be sure to take them for a test-drive and show everyone how rad they are on your social platforms. Enough chit chat — check out the products below and mark your calendars. September 20 will be here before you know it.


Source: http://www.allure.com/story/asos-face-and-body-makeup-collection-exclusive-look

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