If you’ve been meaning to clear out beauty products and applying 100 layers of makeup doesn’t quite liquidate your assets, consider the newest trend in the beauty world: makeup destruction.
To be clear, there’s no makeup application involved in makeup destruction—just a slow, painful (albeit, very satisfying) death of expensive eyeshadow. As pointed out by Seventeen, beauty bloggers Hailey and Kat of Beauty News pioneered the art of making dust out of your palette-bound products in their YouTube series, “The Makeup Breakup.” In their videos, the two bloggers obtain perfectly intact eyeshadow, blush, or highlighter palettes, and then slowly destroy them with metal tools. Their clips on Instagram and YouTube have received hundreds of thousands of views.
Even though the videos may seem painful to watch, especially if you’re a makeup fan or if you’re on a budget, the bloggers have a few ways of qualifying their new art form. By breaking down the makeup, they get to feel its texture—something users don’t normally get to do. After they clear the contents out of the case, they also weigh the case to see if the product is really the weight the company claims it is. For example, the duo weighed a Chanel Sunkiss Ribbon Blush palette before and after destroying it, only to find out that the actual weight of the product was 1.82 g heavier than it claimed to be. (That was a pleasant surprise, considering that the palette is worth $70.) Then, they further mash the product, mix it with a liquid, and press the contents back into the case so they can use the palette again.
“If it freaks you out that we destroy makeup it might make you feel better to know that we re-press almost everything and continue to use it,” they wrote alongside one of their videos on Instagram. With the Chanel blush, for instance, the product did not easily fit back into the case, which the girls attributed to the original product being so densely packed—something the average consumer would not know.
Although this trend may not be for everyone, the next time you drop a fancy blush on the floor and it crumbles in its case, let Hailey and Kat’s videos be a reminder that broken makeup is still totally usable. Check out some of their best “makeup breakup” videos below.
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